Sunday, October 9, 2011

Logo roundup: September 2011



Here's a selection of new logos that were launched in September. Clicking the images will lead you to blog posts with more information.
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Friday, October 7, 2011

New logo: Chili's


The American restaurant chain Chili's has started rolling out an updated version of its chili pepper logo.

The chili fruit has been redrawn, giving it a cleaner look and making the clever way the stalk acts as an apostrophe clearer. The letter S has switched to the more elegant Sari typeface.

Previous logo.

The previous logo was probably introduced around 2002. However, the "classic" Chili's logo with the swirling H-L ligature remained in use for a long time after that.

It seems like the new logo was introduced in September. It's not clear exactly when that happened, but various outlets associated with Chili's have been using the logo since at least September 22. The changes were reported on in the New York Times on September 29. As of today, the official Chili's website still features the old logo.
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New logo: TTK


TTK, or TransTelekom (ТрансТелеКом), is a Russian telecommunication company. It operates a large fiber-optic network that is laid along Russia's railroad tracks, and the Russian State Railways are a major shareholder. Yesterday, October 6, it unveiled a new corporate identity, based on an idea of a "communication window", realised as a titled square. The logo is accompanied by a tagline which translates into "Look at the world from a different angle".

The Russian branding agency VMKR is credited with the rebrand. They have previously worked with Russian Railways.

Previous logo.

The previous colourful logo was introduced in 2008, when the company decided to primarily refer to itself by its abbreviation rather than its full name.
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