Monday, October 31, 2011
New logo: The Comedy Network
Canadian cable TV channel The Comedy Network is introducing a new visual identity. This includes a new wordmark logo, which replaces the cheesy oval the network has used in various forms since the 1990s.
The Comedy Network is essentially the Canadian equivalent of Comedy Central and has long benefited from an exclusive license agreement which gives it access to all original productions from the US channel. Just like Comedy Central, it seems The Comedy Network is switching from a three-dimensional on-air environment to more flat graphics, although the typography is less bold and the colors are brighter.
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New logo: ABC Spark
On Wednesday, Corus Entertainment and Disney-ABC Television Group announced that they were going to launch a new TV channel in Canada in the spring of 2012. It will be called ABC Spark and is based on Disney's ABC Family, a network with programming aimed at a target group called "millennials", teens and young adults between 15-34 years old.
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Friday, October 28, 2011
New logo: Minneapolis
Yesterday, October 27, the city of Minneapolis, Minnesota launched its new tourism logo and tagline at a public event. This is part of a program that seeks to attract more tourism. "The City of Lakes" will now market itself as "City by Nature", touting the many parks in the city. The logo also reflects this, showing four Minneapolis landmarks reflected in water as trees.
The state of Minnesota is also in the process launching new brand identity, hoping to communicate that it is more than a cold place with nice people.
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