New logo: Mola and Tento

Tento and Mola are two consumer brands for "hygiene tissue" (paper towels, toilet paper and handkerchiefs) sold in Central Europe and owned by the Finnish hygiene paper company MetsäTissue. Mola is used in Poland and Russia, while Tento can be found in Slovakia, the Czech Republic and Hungary. Some months ago, probably during the summer, both introduced a new look.

During the last couple of years, the two brands have used a common packaging design and similar logos with a daisy flower sprouting up behind the wordmark. The daisy has been Mola's symbol for several years, and its last iteration was adopted in 2008. Tento adopted the daisy in 2009 when it aligned itself with Mola's branding. Before this, the two names had independent brand designs.

This latest rebrand ties Tento and Mola closer to the brand platform used by the similar Serla brand in the Nordic countries. The creepy squirrels that signify Serla are now also used by Tento and Mola on packaging and in advertising. Although they haven't adopted Serla's leaf logo, the updated logos feature a leaf-like background plate.
Read more »

New logo: Coalition for the Future of Quebec

The Coalition for the Future of Quebec (or Coalition pour l'avenir du Québec in French) is an emerging political party in Quebec that hopes to establish itself as a centrist force, without too much focus on the question of Quebec sovereignty. The party was officially launched yesterday, November 14, as was its new logo.

As if to emphasize the party's willingness to work across party lines, the logo includes colours from other poltical parties. The symbol is also a combination of a C and and a Q, where the tail of the Q is made up of an extra large pie-slice. Another politicial part, the centre-left Parti Québécois, has a logo that features a Q with a very similar tail.

Quebecois media are crediting the logo to an agency called Réservoir.
Read more »

New logo: Lalux

La Luxembourgeoise is Luxembourg's oldest insurance company, founded in 1920. Last month, it shortened its name to "Lalux", which has been used as a shorthand for some time, as it moves into new headquarters. The symbol from the old logo is kept, but is put in a more modern context.
Read more »