Friday, November 30, 2012

New logo: Eurovision


Back in June, the European Broadcasting Union, a federation of broadcasting organisations in Europe and its surroundings, announced a new corporate identity. At the time, we only had a fairly nondescript logo and some applications. Since then it has been announced that the corporate identity was created by Studio Dumbar in the Netherlands and some new elements have been revealed, including a symbol and a new logo for EBU's television cooperation Eurovision, as well as its radio counterpart Euroradio.

Yesterday, November 29, Eurovision revealed the new intro that will precede broadcasts over the Eurovision network. It will first be seen on-air before the Junior Eurovision Song Contest tomorrow.

The new intro features pulsating circles that eventually form the symbol included in the Eurovision logo. According to a press release, the symbol "reflects Eurovision's modern outward look and its ability to unite audiences in a unique, international broadcast experience". The opening fanfare, taken from Marc-Antoine Charpentier's Te Deum, has been used since the 1950s and is still there.
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Thursday, November 29, 2012

More on: C More


In September, the Scandinavian branch of the premium TV channel Canal+ was renamed C More. It was covered here back in June when the rebrand was announced. The new logo was developed by Ohlsonsmith, while the on-air design came from Swedish broadcast design studio Dallas.

Dallas were also the agency behind the previous on-air design for Canal+ in Scandinavia, introduced in 2007. Where it was built on realistic 3D renderings on dark backgrounds, the new look is much brighter and lighter. Idents feature some kind of colourful smoke or streams of water that expand.
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Croustipate (2011)


Croustipate is a French brand for different products based on ready-made dough, such as pizza kits and pastries. In late 2011, the brand received received an overhauled design, created by the French design agency Graphèmes.

The redesign was based on the proposition that Croustipate "appropriates the pastry chefs expertise". Graphèmes simplified the brand expression to make it feel more exclusive. The new packaging is predominantly brown, were the old packaging featured a blue logo and several background colours. This is a quite radical change that does away with visual cues that have been established for over a decade. The logo contains some a straws of wheat and a slightly curled C that should remind us of rolled dough.
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