Thursday, January 31, 2013

New logo: TV 2 Norway


TV 2 is Norway's leading commercial television channel, launched in 1992 after obtaining a government license. This month it has revealed a revised version of its logo.

When TV 2 was launched it had two versions of its logo, one where the numeral had a solid 3D appearance and a simplified flat print version. Both were designed by Scandinavian Design Group. Several years later, the 3D version would be dropped in favour of the print version.

The new one is a essentially a refined version of its predecessor. The integrity of the numeral hasn't changed, although thinner lines that mark its outline have been removed. The colours also remain, but have been changed to new nuances. Scandinavian Design Group were reportedly also behind this version, although Red Bee Media in London had some sort of input.
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New logo: FSE Energy


FSE Energy is an American company that manufactures equipment to extract biomass fuel. Until December last year it was known as Factory Sales & Engineering, Inc. when it was rebranded and adopted a new corporate identity, created by MetaDesign in San Francisco.

The previous name and the humdrum logo that accompanied it conveyed an image of a small family-owned company. The new identity is more on par with FSE's competitors. The icon is "a contemporary abstraction of flame", depicting "the transfer of biomass to fuel through fire".
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Wednesday, January 30, 2013

New logo: LogoTV


Launched in 2005, the confusingly named Logo is an American cable network tailored to an LGBT audience with programs about everything from adoption to drag queens. It is owned by Viacom and is probably the first such network to be launched by a mainstream broadcaster. This month Logo itself has quietly rolled out a new logo.

The previous logo had been used in various forms since the network's launch. Originally it came in many colors, but lately it has usually been black of white.
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