Rett i koppen is a Norwegian brand for instant meals and drinks, owned by a food company called Toro. Launched to great success in the 80s, sales had declined in recent years. Last autumn it introduced an overhauled package design, created by LFH in London.
The new package features several simple icons that convey the instant "on-the-go" nature of how the product is prepared and consumed. They also feature a large new cup logo.
Redesigned packaging has been rolled out in late autumn, and some new products are to be launched early this year.
Read more »
No comments:
Post a Comment