New logo: Savushkin produkt

Savushkin produkt (Савушкин продукт) is one of the leading dairy brands in Belarus, offering a full range of dairy products. Last week at a food fair in Moscow, on February 16, it unveiled a new logo, designed by Moscow agency Depot WPF.

The previous was identity introduced about ten years ago. It featured a pitcher pouring out milk in the form of the letter С (the first letter in Savushkin) and messy, somewhat hard to read, typography.
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New logo: Belarus 1 and 2

The state broadcaster of Belarus, Belteleradio, is renaming its TV channels, uniting them with a common naming scheme and logo template.

"The First National Channel" will be renamed Belarus 1 on Saturday, November 5. It will remain the primary TV network in Belarus with diverse content, most of it produced in Belarus. Its purpose, as expressed by a leading figure in a newspaper article, is "to instill the citizens with love for their motherland, respect for the state and glory of our people, and not the nouveau riche and stars from abroad".

The second channel, Lad, follows on November 14 and becomes Belarus 2, a channel dedicated to sports and entertainment. Later on, the satellite channel Belarus TV will be transformed into a news channel called Belarus 24, and there are plans to launch an educational channel called Belarus 3.

The logos are made up of shiny squares inspired by the Belarusian flag with a large red field for a numeral, and a smaller green field for the word "Belarus".
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