New logo: RTL II Hungary

October 1 saw the launch of RTL II, a new TV channel from RTL Klub, one of the major commercial broadcasters in Hungary. It targets the entire family with a general mix of entertainment programming.

The logo for the new channel had been revealed several months ago and is made up of five squares, with two orange ones representing the number two.
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New logos: MTVA

The Media Support and Asset Management Fund (known in Hungarian as Médiaszolgáltatás-támogató és Vagyonkezelő Alap, abbreviated MTVA) is Hungary's public media organisation, formed last year through the merger of the two television broadcasters MTV and Duna TV, the radio company Magyar Rádió and the news agency MTI. In an effort to bring the organisation together, a new corporate identity was launched on July 27 for the start of the Olympics. It includes new logos for seven radio networks and four TV channels.



The new logo system really stands out among its peers for its minimalist simplicity. It relies on a circle as a unifying element with a few lines and circles to represent the different services. MTVA credits the new logos to an in-house team lead by a designer named Vida Zoltán, which took inspiration from the four classical elements.

The logos have also been turned into large physical models that appear in idents filmed around the Hungarian countryside. These models also appear in promos for the broadcaster.

The logos for the original TV broadcaster MTV use vertical lines, one red line for the primary channel (M1) and two green for the second channel (M2). The second TV broadcaster, Duna TV, named after the Danube, uses wavy blue lines. The radio networks use horizontal lines in different colours and probably some built in symbolism.
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New logos: Film Café and Film Mania

A part of Liberty Global, which was mentioned here yesterday, Chello is a European media company that operates cable channels in several European markets, including Central Europe, Spain and the UK. This week it announced that two of its channels in Hungary would be given new names.

Filmmúzeum is a Hungarian classic movie channel that will be replaced by Film Mania, featuring more recent films from the 1990s and 2000s. Zone Romantica, a channel targeting women, will be renamed Film Café.

Danish motion design studio Frame is credited for creating the new identities for the channels that launch on July 2.
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Malév brand history

The end of a national airline means the end of a brand that has been a source of pride for a nation for well over a half century. The changing structure of the worldwide aviation market has seen the collapse of the likes of Sabena, Swissair, Olympic Airlines and Alitalia. Some brands were confined to history, others were carried over to a slimmer organisation formed to fill the hole left by the flag carrier.

Malév Hungarian Airlines, the Hungarian state-owned airline, is the latest flag carrier to meet this fate, as it abruptly ceased operations last week after two decades of economic struggles. Unless a plan to revive the airline is realised, this will likely mean the end of a brand that has been in operation since 1956. To mark this occasion, here's a short summary of Malév's corporate identity through its existence.
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