Showing posts with label Nude. Show all posts
Showing posts with label Nude. Show all posts

Tuesday, September 20, 2011

New logo: Canalsat


France's leading satellite TV platform, Canalsat, has introduced a new colourful logo, an irregular colour band, ranging from grey to blue to pink, representing diversity and openness. The typeface has been used by Canalsat and its associated businesses have used since 1984, when Canal+ was founded.

French media are reporting that the new logo was created by Nude, who will also support the deployment of the new identity.

Previous logo.

The previous logo, including its globe, was probably introduced in 2009. There was also a simplified version of this logo that only featured the grey rectangle.

Before 2009, the brand identity of Canalsat, Canal+ and associated businesses was the responsibility of the French graphic designer Étienne Robial.
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Wednesday, June 1, 2011

New logo: Groupe La Poste


The French postal service has started using a new corporate logo. It is credited to the agency Nude.

The new design takes the historical bird design which has been used for decades and frees it from the yellow "button" it has been a caged in for the last few years. The bird instead gets a new blue colour and some bevels and gradients. It also adds a definite article in front of the company name.

Previous logo.

It seems the new logo was introduced around January-February, but without much coverage. Overall, the company seem to have responded to their new corporate mark with apathy. It has been used on corporate documents for a few months, but it still isn't used on their website, not even in the corporate section.
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