New look: RTP1

RTP1 is the primary channel of Portugal's state broadcaster and the oldest TV channel in the country. It rates as the third most watched network in Portugal, behind commercial rivals SIC and TVI. This month, it launched a new on-screen look along with the slogan Portugal sempre ligado (meaning something like "Portugal always connected").

The new look is said to reflect Portugal's history, culture, regions and its people. Idents seem to come in two varieties. Some show time lapses of landscapes and landmarks around Portugal, others are shots of smiling young people. (Either there is some distinction about their usage that I don't understand, or they couldn't decide on a single concept.)

Graphics are employing a full spectrum of bright colours and effective "folding" animations. The current RTP1 logo was introduced in 2004 as part of a company-wide identity programme and remains unchanged.
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New logo: Meo

Meo is a brand used for digital television, broadband and landline telephony – collectively known as triple-play – from Portugal Telecom, the incumbent telco in Portugal. This month, on January 11, the brand launched a new corporate identity as it added mobile telephony to its offers. Portuguese brand consultancy Mybrand is behind the new look.

The brand aims to be "disruptive", challenging consumers to try new things. The abstract letters in the new logo are also icons, representing community (M), communication (E) and the world (O).
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New logo: RTP Internacional

RTP Internacional is the international channel Portugal's state broadcaster RTP, broadcasting a selection of RTP's domestic programmes to all populated continents except Africa. RTP are slowly implementing a new branding scheme that gives its TV channels new logos based on the corporate logo. RTP International followed last week, introducing a new logo with a stylized version of the Portuguese flag.
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New logo: RTP África

RTP África is a TV channel operated by Portugal's state broadcaster RTP, targeting the Portuguese-speaking population in Africa, mainly in Portugal's former colonies.

On January 16, RTP África introduced a new look with a new logo. The channel now has its own symbol, a map of Africa made up of coloured bars, inspired by RTP's corporate logo. Until now, RTP África has used a colour variation of the corporate logo.

On-air graphics use the bars from the logo to create Africa-inspired patterns. The brown-red-orange colour scheme is inspired by the earth and the sun. The Portuguese agency Santa Fé Associates is credited for the new design.
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New look: TVI24

TVI24 is a Portuguese news channel, launched in 2009 to compete with the market leader SIC Notícias and the state broadcaster's RTP Informacão. On January 9, it introduced a new look with a revised logo and brash 3D graphics.
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New logo: EDP Energias de Portugal

EDP Energias de Portugal is a major energy company based in Portugal. In addition to its Portuguese home market, EDP owns the Spanish energy company HC Energía and is present in the United States, Brazil, Macau and Africa. Today, July 1, EDP launched a new corporate identity, created by the New York-based designer Stefan Sagmeister.

Previous logo.

The previous "smiling" logo has been around since the middle of the last decade.It was created by the Portuguese brand consultancy Mybrand.

In its place comes a dynamic identity with a bunch of logos made up of geometric shapes. The constant elements are bright shades of red and the white wordmark in the middle, which is still lowercase, but now written with a script typeface.

Seven logo variants.

A map of Portugal
made up of icons.

Also part of the new identity is a myriad of icons, all based on the formula of the new logos and using the same red shades.

The red colour is now used all subsidiaries of the EDP group. The renewable energy division EDP Renováveis, which previously had a green version of the smile logo, is now using a red shape. The EDP name will also be introduced in Spain were it is added to the name of their local subsidiary HC Energía.

Explaining the decision to drop the previous logo, EDP president António Mexia said something to the effect that you don't need be have green logo to be green, and you don't need a smiling logo to say you are happy to interact.

Previous EDP Renovávies logo.

The following images were published by EDP.
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New logo: Sony Spin and AXN Black

Although perhaps best known as a manufacturer of consumer electronics, the Japanese conglomerate Sony is also an entertainment company which owns music publishers, movie studios and television networks around the world. One of those TV networks is Animax, a channel dedicated to anime, originally launched in Japan in 1998, spreading to other markets in Asia, Europe and Latin America during the next decade.

Animax logo, used since 2010.

As anime fans are well aware, it is hard to sustain commercial interest in the genre outside Japan. The local Animax editions for Latin America and Portugal have been shifting towards Western drama programming for a few years, and last May they dumped the Animax name to take on new identities. Interestingly, rather than launching a new global brand, Sony have launched two separate new brands. In Latin America, Animax was replaced by Sony Spin on May 1, while the Portuguese version became AXN Black on May 9. Both brands are extensions of two existing established brands, Sony Entertaínment Television and AXN.

The contents and target audiences of the two new channels differs a bit, which perhaps explains the different names. While Sony Spin is geared towards something called the "Millenium generation" with several teen series, AXN Black seems to be dedicated to "quality" drama with an international flare. The difference is also manifested in the on-air graphics.

The screencaps below come from launch promos for Sony Spin.
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New logo: Odisea / Odisseia

Odisea is a documentary channel which has been broadcasting to Spain and Portugal since 1996. It is called Odisea in Spanish and Odisseia in Portuguese. On February 17, its owner, Chello Multicanal, announced that the channel would be getting a new look to celebrate its fifteenth anniversary.

According to Chello, the new look was created with the British company Red Bee Media.
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