New logo: New World Party

South Korea's ruling party, the Grand National Party, announced last week that they were changing their name to Saenuridang, which translates as the "New World Party", a name selected from suggestions sent in by the public. Namechanges are quite common among Korea's political parties, this one was triggered by a series of political scandals.

A new party logo was unveiled today, February 7. If any Korean readers could provide more information about the symbolism behind the new logo, it would be appreciated.
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Olympic bid emblem: PyeongChang 2018

The host of the 2018 Winter Olympics is announced on July 6. Preparing for this, The Branding Source presents the emblems for the three Olympic bids.

The South Korean region PyeongChang's bid to host the 2018 Winter Olympics is its third bid in a row, after very strong bids for the 2010 and 2014 games which they lost narrowly. Should they win, this would be the first Winter Game held in South Korea.

PyeongChang was the last Olympic applicant to reveal its logo, and did so on January 14, 2010. The following explanation of the logo was provided in an official press release:

The logo shows the spectacular winter scenery of PyeongChang with snowing on the mountains. The dynamics of Olympics and the challenge spirit to victory was represented by the gushing curve. It implies the strong will to win the bid with the curve symbolizing a snowboard and slope of winter sports.

The Olympic rings were added after the IOC declared PyeongChang an official candidate city in June 2010.

PyeongChang 2018 (archive)
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