The National Shipping Company of Saudi Arabia (NSCSA), a major shipping conglomerate, was rebranded last week and as now called Bahri. The new corporate identity, including the name, was developed by The Brand Union Middle East.
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Showing posts with label transport. Show all posts
Showing posts with label transport. Show all posts
Tuesday, April 24, 2012
New logo: Bahri
The National Shipping Company of Saudi Arabia (NSCSA), a major shipping conglomerate, was rebranded last week and as now called Bahri. The new corporate identity, including the name, was developed by The Brand Union Middle East.
Read more »
Thursday, September 29, 2011
New logo: Kereta Api
The Indonesian state railway operator PT Kereta Api unveiled and launched a new corporate logo yesterday, September 28, as it celebrated its 66th anniversary.
The new logo features three arching lines, one blue and the two orange, with an arrow, the symbolism being more obvious than in its predecessor.
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| Previous logo. |
The website Desain Grafis Indonesia has collected a bunch of Indonesian logos from the 1990s, including the logo grid for the Keretapi logo.
I can't read Indonesian, but it appears the new logo was selected through a contest. If any Indonesian readers can contribute more information, feel free to drop me a line in the comments section.
Kereta Api press release
Kereta Api
The Jakarta Post
Tuesday, June 14, 2011
New logo: Lextran
LexTran is the brand name used for public buses in Lexington, Kentucky. Yesterday morning, June 14, they unveiled seven new buses, two of which used envrionmentally friendly hydrid-electric technology, funded by an earmark from Senator Mitch McConnell. In preparation for this, LexTran has launched a new look. It can also be seen on the new blue-green livery.
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| Previous logo. |
Thursday, March 24, 2011
New logo: Etihad Rail
Union Railway is an enterprise which was launched in 2009 to build a railway network in the United Arab Emirates (UAE), which until recently hasn't had any railways. Yesterday evening, March 23, a new corporate identity was unveiled which renames the company Etihad Rail. Etihad happens to mean "union" in Arabic.
The new symbol uses the colours of the UAE flag. A red line extends from the symbol over the company name. This line usually continues when the logo is placed on a paper or on rolling stock
The new identity was developed by Brash Brands, a brand consultancy from Dubai.
More after the jump!
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