Monday, April 30, 2012

New logo: Op 12


VRT, the public broadcaster for the Dutch-speaking part of Belgium, will launch a new TV channel tomorrow, May 1. The new channel, which will be VRT's third, will house children's programming from the morning until 8 p.m. under VRT's children's brand Ketnet. Ketnet currently shares VRT's second TV channel with a channel brand called Canvas, which broadcasts current affairs, culture and entertainment, and this exercise will allow Canvas to extend its schedule to cover the afternoon and early evening.

Ketnet only occupies the third channel until 8 p.m., and VRT will use the remaining space for mixed programming including sports and special events as well as programming targeting young people and expat communities. It will all be gathered under the label Op 12, usually linked with established VRT brands. For example, sports will be branded Sporza op 12 and music programmes will be branded MNM op 12 or Studio Brussel op 12 after VRT's radio networks. The Op 12 logo contains a speech balloon with room for the associated brands.
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Friday, April 27, 2012

New logo: Albert Heijn to go


Albert Heijn To Go is a Dutch chain of convenience stores, a concept within Albert Heijn, a major supermarket chains in the Netherlands. There are over 50 stores in the "to go" concept, mostly located at places where many people pass by, such as train stations.

In March, it premiered a new store design, aimed at enhancing convenince and speed for busy consumers. The new identity was created by the British agency Cada Design Group, who chose to focus on fun by bringing in a range of bright colours.
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New logo: Rancho


Rancho is a new Romanian brand for meat-based ready-meals in cans from the Romanian food company Scandia Food. The brand was developed by the Romanian agency BrandTailors, who developed a manly identity with Western themes. The logo consists of a belt buckle with a bull's head on it.
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