New logo: Intu

Capital Shopping Centres is UK real estate company that operates fifteen shopping centres around the UK. Yesterday, January 15, it was announced that the company would change its name to "Intu", creating a new national brand. The shopping centres, that until now have been branded independently, will also be taking the Intu name in May.

The new visual identity was also unveiled yesterday. It features a bird icon in the new orange and black signature colours. Landor Associates were reportedly involved in this project.
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New logo: Rebel

Rebel Sports is an Australian sporting goods retailer that bills itself as the largest such retailer in the country. In November it introduced a new brand identity, created by Australian branding agency Hulsbosch.

The name Rebel now has such high brand awareness that the word "sport" could be dropped from the logo. The new logo is a simple lowercase wordmark with a flipped E to signify healthy competition between individuals or against oneself. Using simple typography, a yellow-black-white colour scheme and monochrome imagery, the visual identity has been applied to all branded assets both instore and on advertising.
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New logo: E. Leclerc

E. Leclerc is a major French hypermarket chain. It includes about 560 stores in France and a few dozen more in Italy, Poland, Portugal, Spain and Slovenia. Recently, the chain has started rolling out an updated and somewhat modernised version of its logo. It features a new typeface and an inverted version of the L-in-front-of-a-moon icon.

Polish media are crediting Paris agency Saguez & Partners with creating the new logo. (Awaiting confirmation.)

Reports on a new logo appeared in September, and the company started using it in its marketing and on websites in late October and early November.
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New logo: Eram

Eram is a French shoe store chain, founded in 1927 with about 1700 stores around the country. Recently, it introduced a new logo on its website.

Eram's logo was last changed in 2006, when Saguez & Partners added an accent mark above the E and established sunny yellow as the signature colour. That colour scheme is maintained with the new look. The E is now in a separate typeface, further highlighting it and allowing it to possibly be used separately.
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New logo: Indiska (2011)

Indiska is a Swedish chain of stores that sell fashion and accessories designed with inspiration from India. Originally a single store opened in Stockholm in 1901, it started expanding into a nationwide chain in the 1970s.

For several decades it used a wordmark that drew clear inspiration from Hindi writing. Late last year, it introduced an updated logo that tones down the Indian typography a bit.
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New logo: Co.opmart

Co.opmart is a Vietnamese supermarket chain with about 56 units, that has developed into a strong brand after opening its first store as late as 1996. Last month, on June 27, it unveiled a new corporate identity, created by Landor Associates in Hong Kong.

The standard red-blue colors have been replaced by a contemporary scheme where "petal pink symbolizes passion, deep blue color of strong faith and a fresh green color vibrant" (Google translated). The new symbol can be imagined both to include the letters in the word "coop" and to resemble a heart. It is supported by a number of other symbols that can be used alone or in a pattern.
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New logo: Penny Markt

Penny Markt is a German discount supermarket chain with about 2,400 stores in Germany alone, and several hundred more in other countries such as Austria, Italy, the Czech Republic, Bulgaria, Hungary and Romania. In the last couple of months it has started introducing a more modern logo as part of effort to make the stores more welcoming.

The new corporate identity was developed by the Peter Schmidt Group in Hamburg. The new logo consists of a strong white wordmark on a red background, with a yellow period, that should reportedly remind us of a coin. The unnecessary clarifyer Markt (German for "market") has been removed.

New signage has been spotted and reported around Germany since January. More recently, Penny has updated its website with the new logo and has launched a national ad campaign for its private label range, that also features the new logo.
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New logo: Albert Heijn to go

Albert Heijn To Go is a Dutch chain of convenience stores, a concept within Albert Heijn, a major supermarket chains in the Netherlands. There are over 50 stores in the "to go" concept, mostly located at places where many people pass by, such as train stations.

In March, it premiered a new store design, aimed at enhancing convenince and speed for busy consumers. The new identity was created by the British agency Cada Design Group, who chose to focus on fun by bringing in a range of bright colours.
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New logo: Carulla

Carulla is a Colombian supermarket chain that traces its roots back 1905. Today it is a part of the Éxito group and includes about 76 supermarkets. At the beginning of this week Carulla announced a new visual identity which officially launches tomorrow, April 27, in twelve selected stores.

Carulla has traditionally used a green oval as its logo, although it was removed a couple of years ago. This redesign reinstates it and introduces a modern script wordmark, where the double-L has been turned into a smile.

The Colombian agency Smartbrands were behind the redesign. They wanted to emphasize Carulla's friendly attitude and captivate young audiences with a contemporary and attractive identity.
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New logo: vanHaren

VanHaren is a Dutch shoe store chain with a history dating back to 1929. Today it has 135 stores and is a subsidiary of the German Deichmann Group. About a year ago, Deichmann introduced a new visual identity which it started implementing in its stores across Europe. Last month, on February 15, vanHaren unveiled a new logo to match its parent company.

Deichmann's logo consists of a green square and a D with a very subtle shoe in it. VanHaren has now adopted a similar square, but this one is orange and has a script H. The orange colour was chosen to provide a link to the previous logo (which was blue and orange) and to mark the chain's Dutch origins, as orange is the national colour of the Netherlands.
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New logo: A&O

A&O is an Italian supermarket chain with about 750 stores which is a part of the retail group Selex. This week, it unveiled a refreshed logo as part of a chain-wide renovation.

The previous logo, which seems to be relic of the "block" signs that were very common on supermarkets in the 50s and 60s, has been updated by making the squares a little rounder, revitalising it while keeping it recognisable. Four "bars" in different colours have been added underneath, that "give liveliness to the sign and are consistent with the new store environments".
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New look: Vårdapoteket

Vårdapoteket ("The Health Care Pharmacy") is a Swedish pharmacy chain, one of several formed after the government monopoly on retail pharmacy was abolished and many pharmacies were sold off in early 2010. A summary of all identities launched after deregulation was published here last year. Most pharmacies went for some variation of a cross and the colour green, as did Vårdapoteket.

Last year, the Swedish design agency Stockholm Design Lab developed a visual identity that turns the pharmacies into bright places that stand out in the hospital areas where they are located. Taking inspiration from the human body, SDL worked with illustrator Kari Modén to develop colourful illustrations of organs that could be used for bags, wallpapers and advertising.
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New logo: jcpenney

Less than a year ago, JCPenney unveiled a new logo, created by a young graphic design student named Luke Langhus. That was the most significant logo change for the department store chain since the early 1970s. Perhaps a sign of increased logo turnover, JCPenney unveiled another new logo yesterday, January 23, as part of a major marketing initative, due to launch February 1.

The logo keeps the square from its predecessor, but changes typeface and turns it blue. A larger square with a red outline is added to make the logo resemble the US flag. It reflects the fact that JCPenney is an American brand, and the new pricing strategy, called "Fair and Square".
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New logo: Biedronka

Biedronka (which is Polish for "ladybug") is a large Polish discount store chain with close to 1,000 stores. It introduced a refreshed logo recently, created by an agency called Duda Polska and launched this week with a campaign.

The new logo retains most elements from the previous logo - the rounded frame, the colour scheme, the ladybug and the slogan "Low Prices Everyday" - but gives them a much needed update. In commercials and advertising, the ladybug appears as a animated mascot.
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New logo: DocMorris

DocMorris is a Netherlands-based pharmaceutical retailer, which started out as an online mail order business, but later opened pharmacies in a handful of European countries. Earlier this year, it introduced a slight brand revitalisation.

In October, the Düsseldorf agency KW43 announced that they were behind the modernised brand identity.
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New logo: Petco

Petco, the U.S. nationwide chain of pet stores with over 1,000 locations, announced yesterday, August 17, that they were introducing a new tagline and an updated logo. The tagline changes from "where the pets go" to "where healthy pets go", reflecting a change in direction wtih emphasis on healthy and organic products.

The logo itself has been updated by switching to lowercase. The dog and the cat, who are called "Red Ruff" and "Blue Mews", are slightly redesigned to give them a more natural look.

The new look and brand strategy was developed by Lippincott with Petco's in-house team.

Petco will start installing new signs this month. A "larger rollout" is planned for October when the company celebrates its anniversary.
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New logo: Zaatar w Zeit

Zaatar w Zeit is a Middle Eastern food retailer with locations in Lebanon, the United Arab Emirates, Kuwait, Jordan and Qatar. In May, it unveiled a new logo, created for them by the London design agency Pearlfisher, who will also work on other aspects of Zaatar w Zeit's communication.

The name Zaatar w Zeit translates into "Thyme and Oil". The new logo is a literal interpretation of the name featuring a leaf (thyme) and a drop (oil). In the negative space between leaf and the drop, one can see a Z.

The logo was revealed in the middle of May on Zaatar w Zeit's social networking profiles and was preceeded by a social media campaign about the mystery of the "Missing Z". Later reports say that the new look will be rolled out starting July 20.
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New logo: Monsoon

Monsoon is a UK clothing and fashion retailer. This spring it has rolled out a new look, created by New York consultancy Pompei A.D., who, in addition to the visual identity, also redesigned Monsoon's flagship store in London.

Previous logo.

When Monsson was founded in the 1970s, it was mostly selling imported clothes from India, and that heritage is reflected in the new identity. Fundamental in the Monsoon brand is an approach described as a "Modern Ethnic" sensibility. The new look is also "modern" and "ethnic". For example, the logo has been inspired by curves in traditional Indian architecture. Printed materials and store interiors feature henna-like patterns that can be described by using the previously mentioned adjectives.
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New logo: Ruch

Ruch is a major Polish newspaper distributor and retailer which maintains an extensive network of newspaper kiosks around the country with thousands of outlets. Its brandsis almost universally recognized by Poles. During the Communist era, it held a monopoly on newspaper distribution in the country. It remained a government owned company until last year, when the government sold its majority stake. Yesterday, June 21, the company unveiled a new logo and a new kiosk design.

Previous logo.

The new logo is a restrained redesign og the previous logo. A press release stresses that the solid foundation in the Ruch brand will be maintained and used to build "a new quality of costumer service".

The kiosks used to be green, but the are now grey. Grey was chosen because a neutral color gives better exposure to the products.

The following images were published by Ruch's press service.
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New logo: Schlecker

Schlecker is a leading German drugstore chain. Although Germany is its clear home market, it also has outlets in other European countries, such as Spain, Austria, Poland, the Czech Republic, France and Italy. At the end of last year, it started rebranding itself with a new logo. Recently, less than six months after the rebranding was launched, Schlecker is once again altering its logo by adding a colourful symbol.

Schlecker's main competitors are Rossmann and DM. Although Schlecker has long been the market leader and has more outlets, both competitors have fresher brand images and their stores are generally larger and more exciting. Schlecker stores are more omni-present and are smaller with merchandise crammed up to the ceiling, generally looking more boring and cheep.

One iteration of Schlecker's previous logo.

This is also reflected in their corporate identities. Rossmann has long used a stylish wordmark with a distinguished centaur in the O, while DM are using a fresh logo with ribbons that was designed by Landor Associates back in 2000. Schlecker has used heavy sans serif capital letters which has been dragged and squeezed without consistency.

To combat this, Schlecker has launched a repositioning programme called "Fit for Future" to make the chain appear brighter and friendlier. This involves opening bigger and more attractive stores with more light, lower shelves and wider hallways. Another part of the repositioning is the introduction of a new visual identity, which has been created by KW43 in Cologne.

The wordmark which was launched at the beginning of this year.

The new wordmark combines regular block letters and cursive, appearing friendlier than the old capital letters. The blue and white colour scheme is kept, but enhanced with some bright accent colours. KW43 also created a set of icons to signify departments and other uses.

The German media site Werben & Verkuafen reported on the new logo on December 16. The rollout started soon after that, in January.

The new symbol and the wordmark in a vertical lock-up.

Now, some time around May, the company has introduced a new symbol to complement the wordmark. It consists of six differently-coloured squares in a circle. It was probably derived from the set product icons that KW43 created for the relaunch.

Product icons.

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