New logo: Eram

Eram is a French shoe store chain, founded in 1927 with about 1700 stores around the country. Recently, it introduced a new logo on its website.

Eram's logo was last changed in 2006, when Saguez & Partners added an accent mark above the E and established sunny yellow as the signature colour. That colour scheme is maintained with the new look. The E is now in a separate typeface, further highlighting it and allowing it to possibly be used separately.
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New logo: vanHaren

VanHaren is a Dutch shoe store chain with a history dating back to 1929. Today it has 135 stores and is a subsidiary of the German Deichmann Group. About a year ago, Deichmann introduced a new visual identity which it started implementing in its stores across Europe. Last month, on February 15, vanHaren unveiled a new logo to match its parent company.

Deichmann's logo consists of a green square and a D with a very subtle shoe in it. VanHaren has now adopted a similar square, but this one is orange and has a script H. The orange colour was chosen to provide a link to the previous logo (which was blue and orange) and to mark the chain's Dutch origins, as orange is the national colour of the Netherlands.
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New logo: Deichmann

Deichmann is a European shoe retailer. It originated in Germany, but has expanded to over a dozen different countries.

For several years, its logo has been a D in a square with a shoe. On February 1, the chain unveiled and launched an updated version of that logo. The new logo removes the shoe and the blue background behind the green square.

The D still has an irregularity where the shoe used to be. I imagine that the D has been "worn in" through the years, the same way a good pair of shoes shapes itself after your feet.

The new look was created by KW43 in Düsseldorf.

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