Yesterday, July 18, the Germany-based international media company Bertelsmann unveiled a new corporate identity, a "powerful" wordmark with blue lettering. The new logo was developed with Peter Schmidt Group in Hamburg, who also created the previous logo.
Bertelsmann includes one of Europe's biggest television groups, RTL Group, as well as the book publisher Random House, magazine publisher Gruner + Jahr and the 'media services' company Arvato.
 |
| Previous logo. |
The previous logo, which included an orange line of varying length and the slogan "Media Worldwide", was introduced in 2001.
With the new branding, "Media Worldwide" has been dropped as it was considered outdated and no longer properly reflecting the company, which has now expanded outside the media field. In addition, Bertelsmann now considers itself a strong international brand that doesn't need added explanations. A new slogan has been selected, "Creativity meets Entrepreneurship", but its use will be more limited and it will not be a part of the logo.
The old logo as a graphical element was considered "fragmented, unwieldy and inflexible". The modified Trajan lettering was elegant, but not strong enough. The letterforms used in the new wordmark are custom-made, inspired by the lettering in the previous logo, but stronger and more self-confident.
The new logo was launched worldwide on Monday, and revealed on several Bertelsmann branches around the world. According to a press release, Random House and Arvato are altering their identities to fit the corporate rebrand, while RTL Group and Gruner + Jahr will remain as they are.
Read more »
No comments:
Post a Comment