Friday, March 2, 2012

The new Universal Pictures intro premieres


Back in January, Universal Pictures announced that they were going to introduce a new opening logo. At the same time they released a static image of the new intro, saying that the full animation would first in front of The Lorax. That movie premieres today, March 2, and the the new animation became available on the Internet yesterday.

The new intro was created with Weta Digital, a visual effects studio based in New Zealand. Like previous anniversary intros, it starts with a rundown of previous studio logos. The new animation seems to start around Turkey, panning over the Mediterranean Sea before revealing the entire globe. Rather than appearing letter-by-letter as in previous intros, the new wordmark seems to be a more solid mesh, making it look a bit less impressive as it slowly moves into its position in front of the globe. The original score has been re-arranged by Brian Tyler, who has added a choir and more strings.
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