Wednesday, February 6, 2013

New logo: Venstre


Venstre is one of Denmark's two large parties. Despite having a name that literally means "left", it is the dominating party for the right half of Denmark's electorate. After ten years in government, it lost the election to the Social Democrats in 2011 and became the opposition party. In January, it introduced a new logo, reportedly developed by its ad agency, Hjaltelin Stahl.

The new logo symbolises modernity, reliability and responsibility and should represent "a modern worker's party". It is very much based on its predecessor, but has had the typeface switched to Gotham. The party symbol, a V in the form of a check mark, now comes in three colours. In addition to the traditional blue, there's also orange and a lighter shade of blue.
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New logo: Varta


Varta is a German manufacturer of batteries that used to a single company, but has now been split up into several companies. Last month, the automotive battery division, now owned by Johnson Controls, unveiled a refreshed visual identity with a reimagined icon.

The new icon is an evolution of its predecessor with the appearance of a three-dimensional cube.
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Tuesday, February 5, 2013

New logo: RBC


RBC (РБК in Russian) is a Russian media group that owns a news agency, a business newspaper and a television channel. Yesterday, February 4, it launched a rebranding effort with a new logo. This is all aimed at "bolstering RBC’s reputation as the number one business information media".

The previous logo consisted of three bars, that were apparently seen as unstable. They are being replaced by two triangles, to symbolise stability.
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