New logo: Venstre

Venstre is one of Denmark's two large parties. Despite having a name that literally means "left", it is the dominating party for the right half of Denmark's electorate. After ten years in government, it lost the election to the Social Democrats in 2011 and became the opposition party. In January, it introduced a new logo, reportedly developed by its ad agency, Hjaltelin Stahl.

The new logo symbolises modernity, reliability and responsibility and should represent "a modern worker's party". It is very much based on its predecessor, but has had the typeface switched to Gotham. The party symbol, a V in the form of a check mark, now comes in three colours. In addition to the traditional blue, there's also orange and a lighter shade of blue.
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New logo: Varta

Varta is a German manufacturer of batteries that used to a single company, but has now been split up into several companies. Last month, the automotive battery division, now owned by Johnson Controls, unveiled a refreshed visual identity with a reimagined icon.

The new icon is an evolution of its predecessor with the appearance of a three-dimensional cube.
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New logo: RBC

RBC (РБК in Russian) is a Russian media group that owns a news agency, a business newspaper and a television channel. Yesterday, February 4, it launched a rebranding effort with a new logo. This is all aimed at "bolstering RBC’s reputation as the number one business information media".

The previous logo consisted of three bars, that were apparently seen as unstable. They are being replaced by two triangles, to symbolise stability.
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New logo: Teletoon Retro

Teletoon Retro is a Canadian cable television channel that broadcasts older animated series. Launched in 2007 as a spin-off from Teletoon, it is a effectively a Canadian equivalent of the American network Boomerang. Yesterday, February 4, it launched a fresh new look and changed its logo for the first time since its launch. Everything was created by Teletoon's in-house creative teams.

The new look is said to target both parents and kids, while also being inclusive for everyone.
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New logo: DR

DR, an abbreviation that once stood for Danmarks Radio, is Denmark's public service broadcaster, founded in 1925 and broadcasting television since 1951. This month it unveiled a new logo as part of a larger identity system that will be rolled out over time.

Ever since the 60s, DR's logo has been two red letters set in an extended typeface. It was last revised in 2005. Shortly thereafter, in 2007, an alternate version with the logo in a black rectangle was introduced, and the two variants were used alongside each other for some time.

This redesign shaves off the serifs from the logo, which should make it legible even at small sizes. It also firmly establishes a single version of the corporate logo.

The new company logo developed by type designer Elias Stenalt Werner with DR's design editor Anders Thulin. Kontrapunkt developed twelve of the fourteen new channel logos. That is the eight radio logos and the four TV channels that target adults. In general, this means a tightened-up look for all channel logos with a uniform rectangular design. Only the two kids channels are allowed to brake free from the boxes.
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New logo: TV 2 Norway

TV 2 is Norway's leading commercial television channel, launched in 1992 after obtaining a government license. This month it has revealed a revised version of its logo.

When TV 2 was launched it had two versions of its logo, one where the numeral had a solid 3D appearance and a simplified flat print version. Both were designed by Scandinavian Design Group. Several years later, the 3D version would be dropped in favour of the print version.

The new one is a essentially a refined version of its predecessor. The integrity of the numeral hasn't changed, although thinner lines that mark its outline have been removed. The colours also remain, but have been changed to new nuances. Scandinavian Design Group were reportedly also behind this version, although Red Bee Media in London had some sort of input.
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New logo: FSE Energy

FSE Energy is an American company that manufactures equipment to extract biomass fuel. Until December last year it was known as Factory Sales & Engineering, Inc. when it was rebranded and adopted a new corporate identity, created by MetaDesign in San Francisco.

The previous name and the humdrum logo that accompanied it conveyed an image of a small family-owned company. The new identity is more on par with FSE's competitors. The icon is "a contemporary abstraction of flame", depicting "the transfer of biomass to fuel through fire".
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New logo: LogoTV

Launched in 2005, the confusingly named Logo is an American cable network tailored to an LGBT audience with programs about everything from adoption to drag queens. It is owned by Viacom and is probably the first such network to be launched by a mainstream broadcaster. This month Logo itself has quietly rolled out a new logo.

The previous logo had been used in various forms since the network's launch. Originally it came in many colors, but lately it has usually been black of white.
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New logo: Hop!

The Air France Group owns three regional airlines – Brit Air, Regional and Airlinair – that are about to be united under one banner to communicate a clearer offer. As revealed yesterday, January 28, the combined airline will be named Hop!. It will commence operations on March 31 with 530 flights per day using 98 aircraft. The new brand was developed by Brandimage, who have been Air France's partner for several years.

The name should evoke speed, ease and agility. The logo is a simple red wordmark with a slanted exclamation mark. The latter is said symbolise and aircraft taking off, but it also evokes a sense of metaphorical takeoffs. It will also be part of the tailfin decoration. There's also a prominent "by Air France" alongside the fuselage that endorses the brand.
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New logo: TV3 Sport

Denmark's largest sports channel, TV 2 Sport, was a joint-venture between two of the country's leading broadcasters, TV 2 and MTG, until late last year when TV 2 exited the company. As a result, the channel was renamed TV3 Sport 1 on January 7, linking it to MTG's other channels in Denmark.

There seems to be a company policy within MTG that logos have to be shiny spheres or circles, and this one follows that pattern.
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More on: VH1

Earlier this month, the American cable channel VH1 launched a new visual identity, including its first logo change in almost ten years. It was covered here at the time. The new look was created by New York design firm Gretel, who published their case study, a video montage and a few more images last week.
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New look: Allinson Flour

Allinson is a British brand of flour, owned by the Silver Spoon Company, which in turn is a part of Associated British Foods. This month, a new package design for Allinson Flour was unveiled, created by package design agency Family (and Friends).

The agency were appointed for its work with Allinson Bread in 2011. Allinson Bread and Allinsons Flour are owned by different companies within the same corporation and have until now been independently branded. This exercise brigs them closer by giving the flour range the same signature wordmark as the bread range, as well as a very similar windmill icon.

The packaging still differs from the bread range, adopting different simple patterns that livens up the flour sacks.

The previous packaging was introduced in 2007 and designed by Ziggurat Brands. It aimed to rejuvenate the flour sector by putting emphasis on the craft of baking and the brand's heritage.
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New logo: Klépierre

Klépierre is a French company that invests in commercial real estate, including shopping centres and office space. Yesterday, January 24, it announced a new corporate identity, created with Interbrand Paris.

The exercise brings all fully owned companies in the concern under the Klépierre name, most notably the shopping centre division that until now has been known as Ségécé. The new icon is a "highly architectural" K.
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New logo: HD1

December 12, 2012 saw the launch of six new national television channels in France that had been licensed earlier that year. On of the more high-profile channels were HD1, a new channel dedicated to series and movies launched by TF1, the leading commercial broadcaster.

The visual identity was devised by broadcast design agency Dream On. Overall, the on-air look has a cinematic premium feel. It is said to be designed as a series of stories, aiming to "give the brand a cinematic dimension and a promise of a great show". The break bumpers show blurred backgrounds where different objects appear to revealed the logo.

Dream On worked with a visual effects studio called Microbe Studio in creating the break bumpers.
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New logo: Poczta Polska

Poczta Polska is the postal service in Poland, founded way back in 1558. Yesterday, January 22, it unveiled a new corporate identity as part of a modernisation process.

Until now, the Polish postal service has used a traditional post horn as part of an outdated and inconsistent visual identity. It has been replaced by a a new symbol that is an abstraction of the old post horn, and the colours have switched to red and yellow.
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New logo: BRF

BRF Brasil Foods is a Brazilian food company that owns several classic food brands in Brasil. Last week, on January 16, it launched a new corporate identity that drops the tagline "Brasil Foods" from the name.

The new symbol is a colourful pattern that expresses of the company's positioning and values of leadership and cultivation of bonds and dialogues.
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New logo: Mahindra

Mahindra is a large Indian industrial conglomerate that manufactures, among other things, cars, engines, generators and tractors. This month, it has introduced a new corporate identity, reportedly created with Landor Associates. The new red wordmark was designed to be edgy, modern and futuristic.
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New logo: Meo

Meo is a brand used for digital television, broadband and landline telephony – collectively known as triple-play – from Portugal Telecom, the incumbent telco in Portugal. This month, on January 11, the brand launched a new corporate identity as it added mobile telephony to its offers. Portuguese brand consultancy Mybrand is behind the new look.

The brand aims to be "disruptive", challenging consumers to try new things. The abstract letters in the new logo are also icons, representing community (M), communication (E) and the world (O).
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New logo: Coface

Coface, an abbreviation of Compagnie Française d'Assurance pour le Commerce Extérieur, is a leading capital insurance company, head-quartered in France. Yesterday, January 21, it unveiled a new corporate identity and a new tagline, "for safer trade". The visual identity was developed by W&Cie.

A new symbol has been created from the first two letters in the company name, a C and a truncated O. It expresses both the relationship between Coface and its clients as well as an infinity symbol.
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New logo: Solvay

Solvay is a Belgian chemical company with a long history going back to 1863. For most of that history, its company symbol has been an S with an arrow, but that long legacy ended on January 17, when a new corporate identity was revealed as part of an overhaul of the company's organisation.

In place of the ancient symbol comes a swirling S, that is said to be and expression of Solvay's ambitions. It was created by Paris based design agency Vincenti Design.
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