Monday, January 21, 2013

New logo: Solvay


Solvay is a Belgian chemical company with a long history going back to 1863. For most of that history, its company symbol has been an S with an arrow, but that long legacy ended on January 17, when a new corporate identity was revealed as part of an overhaul of the company's organisation.

In place of the ancient symbol comes a swirling S, that is said to be and expression of Solvay's ambitions. It was created by Paris based design agency Vincenti Design.
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