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DeNA is a Japanese company that developes mobile portals and online shopping services, which describes itself as "the global leader in mobile Internet services". Today, January 10, it launched a new corporate identity.
The logo is an expression of the new tagline "Delight and Impact the World", where the D has been turned into an emoticon, representing delight. The exercise also sees some of the company's global subsidiaries being rebranded with the corporate name.
Update January 10: Wolff Olins recently announced that they created the new brand identity together with Japanese branding agency Hakuhodo.
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