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Tostitos a major American brand of tortilla chips, owned by Frito-Lay, a division of PepsiCo. Late last autumn it started rolling out a refreshed visual identity with new packaging.
Overall, the packaging is cleaner. The rough surfaces of some earlier packaging are being replaced by graphical sunbeams in clear colors radiating from a product window as the center of the bag. The logo has also be straightened up and simplified. The new look is being launched with some new products, such as the "Tostitos Cantina" chips, inspired by Mexican restaurants.
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