New logo: Mahindra

Mahindra is a large Indian industrial conglomerate that manufactures, among other things, cars, engines, generators and tractors. This month, it has introduced a new corporate identity, reportedly created with Landor Associates. The new red wordmark was designed to be edgy, modern and futuristic.
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New logo: Intu

Capital Shopping Centres is UK real estate company that operates fifteen shopping centres around the UK. Yesterday, January 15, it was announced that the company would change its name to "Intu", creating a new national brand. The shopping centres, that until now have been branded independently, will also be taking the Intu name in May.

The new visual identity was also unveiled yesterday. It features a bird icon in the new orange and black signature colours. Landor Associates were reportedly involved in this project.
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New look: ID by Stride

ID is a new chewing gum brand launched earlier this autumn by Kraft Foods (now known as Mondelez) in the United States. Its packaging was developed by Landor Associates in Cincinnati.

Primarily targeting teens, the packaging features original artwork commissioned from young emerging artists around the world. The artwork is hidden by a transparent cellophane wrap the consumer has to remove to see the artwork. This encourages interaction that should foster a relationship with the brand. The packaging carries a "by Stride" tag, linking it to a more established gum brand.
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New logo: Co.opmart

Co.opmart is a Vietnamese supermarket chain with about 56 units, that has developed into a strong brand after opening its first store as late as 1996. Last month, on June 27, it unveiled a new corporate identity, created by Landor Associates in Hong Kong.

The standard red-blue colors have been replaced by a contemporary scheme where "petal pink symbolizes passion, deep blue color of strong faith and a fresh green color vibrant" (Google translated). The new symbol can be imagined both to include the letters in the word "coop" and to resemble a heart. It is supported by a number of other symbols that can be used alone or in a pattern.
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New logo: Hibu

The Yell Group is a UK directory company, originally formed out of the telephone directory division of British Telecom (including the Yellow Pages). Today its has expanded to the U.S., Spain and some Latin American markets and is transitioning to survive in a digital environment. Yesterday, May 22, it announced that it would change its name to hibu Plc. The new corporate identity was developed by Landor Associates.

The preferred pronounciation differs between languages; in English it is pronounced "High-Boo". Hibu will reportedly also be used as a name for new products, but the legacy print products will retain the local names. The new name will launch on July 26, pending shareholder approval.
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New logo: Sour Patch Kids

Sour Patch Kids is an American sour sugar candy, manufactured by Cadbury Adams, which is a part of Kraft Foods nowadays. Recently, the brand got a new packaging design and logo, created by Landor Associates in Cincinnati.

This project was mentioned on BP&O about a month ago, but I thought I'd quickly mention it anyway as I wanted share and contrast the new and the out-going logo artwork. There's more information and images available on BP&O and creative director Dale Doyle's Behance page.

The new look launched around late March or early April this year.
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New logo: Australian Youth Orchestra

The Australian Youth Orchestra is an Australian organisation for young classical musicians, operating several orchestras and training programmes. This month, it has adopted a new visual identity, created by Landor in Sydney.

The three initials have each been turned into two abstract outlined letterforms, one rigid outer shell and a more dynamic inner version that can change form and animate. The two letters are blended together to create several more lines, apparently inspired by musical staves. (You kids at home can recreate this with the "Blend" tool in Illustrator.)

There are a few more visuals available on Desktop.
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New logo: MoneyGram

MoneyGram, an international money transfering service, has adopted a new corporate identity. Although released over a month ago, details weren't unveiled until this week. The symbol with arrows spinning around an imaginary globe has been simplified. Now there's only one arrow, and the circle has become a sphere. MoneyGram also has a new tagline, "bringing you closer", communicating the convenience of its money transfers.

The new visual identity was developed by Landor Associates in London.
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New logo: Kiev TSUM

TSUM (ЦУМ an abbreviation of Центральный Универсальный Магазин, meaning roughtly "Central Department Store"), is a name used for the most prestigous department store in several former Soviet countries. The TSUM in Kiev, Ukraine, was built in the 1930s and recently closed for a renovation that will shake off its Soviet past. A part of this will be a new corporate identity, created by Landor Associates in Hamburg and revealed in late January/early February.
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New logo: ITG

Investment Technology Group (ITG) is an American financial research broker. Founded in 1987, it celebrated its 25th birthday yesterday, January 23, and took the opportunity to launch a new corporate identity, created by Landor Associates. The company will now always be known as ITG, the full name will no longer be used.

"ITG's new brand identity includes a new logo, look and feel, naming system, messaging and brandline. Driven by stark design, smart copy and staggered headlines and logo, ITG's new brand reflects the firm's cutting-edge technology and unique market perspectives. The new branding was created by Landor Associates, a leading strategic brand consulting and design firm. Of special significance is ITG's new brandline, Decoding Signal from Noise™, which expresses how the firm helps clients manage the deluge of information in modern financial markets, cutting through the clutter to deliver data-driven insights that no one else can match." - Press release

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New logo: Children's Creativity Museum

The Zeum, a multimedia children's museum in San Francisco, reopened las week, on October 15, as the Children's Creativity Museum. The new visual identity was credited to Landor Associates in a press release sent out on October 11. It introduces the "creativity critters", a bunch of cute, bright and friendly mascots that can bee seen around the museum.
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New logo: Nextel / NII

The Virginia-based company NII Holdings, which operates mobile telecommunication services in Mexico, Peru, Chile, Argentina and Brazil under the Nextel name, launched a new corporate identity yesterday, September 19. This involves new marks for both NII and the local Nextel subsidiaries.

The new brand identity was developed by Landor Associates in San Francisco.

NII and the Nextel sudsidiaries are now now linked through several visual aspcets, including a common typeface, the orange typeface, and the enhanced 'x'. The 'x' is a part of both new logos, but can also be used as a separate device, a "connector". The connectors are "meant to join ideas or focus attention".

Previous logo.

"Orange was selected as the dominant color for the new logo for its freshness and appeal, while a proprietary font was chosen to lend a contemporary feel. The NII Holdings, Inc. logo will change its design and color to coordinate better with the new Nextel brand graphic identity that will be used in the company’s markets." - NII press release

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New logo: AMP

AMP is an Australian financial services company. Recently, it merged with AXA Asia Pacific, and on Friday, May 20, it revealed a new logo which will replace both the former AMP logo and the AXA logo. It was launched through a TV commercial on Sunday, May 22. The "full roll-out" is scheduled for a start in September, and the AXA brand should be completely removed by December 2013.

Landor Associates developed the corporate identity, and AMP's ad agency Banjo created an ad to launch the new brand.

Instead of looking back to AMP's history, or creating a "compromised blend" of AXA and AMP, the company has selected a completely new identity represent the merged company and a "new chapter in AMP's history". The symbol has been named the "AMP spark" it represents "possibilities" "in the face of life's twists and turns".

"Metallic" version of the previous logo, used in advertising.

AMP claims that their first "formal" logo was introduced in 1956. It consisted of the initials in a "TV screen". It was used until 1988, when a more corporate and "fast-paced" logo was introduced. An updated version of that one was introduced in 2000, and it is that logo which is being replaced now.
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New logo: TeliaSonera

This article was originally published on May 12, but seems to have moved to May 17 after the Blogger crash.

Today, May 12, TeliaSonera, the incumbent telecommunication company in Sweden and Finland, launched of a new corporate identity. The identity was created by Landor. It has been used in several Eurasian markets since 2009, but this brings the identity to the corporate level and implements it on consumers brands in the Nordic and Baltic coutries.

The new identity has purple as its signature colour. It should be modern, warm and lively. It also distinguishes TeliaSonera from other mutlinational telecom corporations. The new mark is a pebble with white lines, a symbol for "trust, reliability and strength".

TeliaSonera was formed in 2002 from the merger of Telia from Sweden and Sonera from Finland. Both companies where created around 1993 when former government monopolies where turned into limited companies (Sonera was known as Telecom Finland in its early years). The governments of Sweden and Finland still maintain high ownership stakes in the companies.

Previous logo.

When the companies merged in 2002, a simple wordmark was created as a corporate logo. All consumer-facing brands maintained their previous looks and identities without any reference to the parent company.

The new corporate identity means most brand logos are replaced by generic ones with the new symbol, although the individual names will remain.

The new look was launched for several of the company's assets in the Nordics and the Baltics simulatenously with the corporate brand. Many assets in emerging markets outside those areas have already used the new symbol for some time. TeliaSonera claims it to be 18 different brands that have united under one common identity.

The following brands got the new look today

Telia in Sweden and Denmark
Sonera in Finland
Netcom (Norway)
NextGenTel (Norway)
EMT (Estonia)
Elion (Estonia)
Omnitel (Lithuania)

The following markets introduced the new look during 2009 and 2010:

• Kcell, Kazakhstan (April 2009)
• Geocell, Georgia (May 2009)
• Ncell, Nepal, rebranded on March 12, 2010, was known as Mero Mobil before that
• Tcell, Tajikistan (March 2010)
• Moldcell, Moldova (April 28, 2010)
• Azercell, Azerbaijan, rebranded on May 14, 2010

Finally, there's Ucell in Uzbekistan, who will get the new look in June.

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New design for Erasco, a German soup brand

Erasco is a German brand for canned stews and soups, which nowadays is a part of the Campbell Soup Company.

During 2010, the brand has been overhauled by Landor Associates in Hamburg with new packaging design and a revitalised logo.
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Super Bowl XLVI logo

Those who remember last years unveiling of the Landor-created logo for Super Bowl XLV may remember that back then it was said that future Super Bowl logos would be based on the same template, a shiny rendering of the trophy with the stadium and the number. Those who didn't and were expecting to see a new design for Super Bowl XLVI were probably disappointed when the logo was revealed on Thursday, February 24, by the Indianapolis Super Bowl Host Committee.

See the new logo in a video on the Indianapolis Super Bowl Host Committee website
Press release (PDF) (archive)