The Yell Group is a UK directory company, originally formed out of the telephone directory division of British Telecom (including the Yellow Pages). Today its has expanded to the U.S., Spain and some Latin American markets and is transitioning to survive in a digital environment. Yesterday, May 22, it announced that it would change its name to hibu Plc. The new corporate identity was developed by Landor Associates.
The preferred pronounciation differs between languages; in English it is pronounced "High-Boo". Hibu will reportedly also be used as a name for new products, but the legacy print products will retain the local names. The new name will launch on July 26, pending shareholder approval.
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