Last year, the Qatari media group Al-Jazeera put in a somewhat surprising bid for Ligue 1, the top division in French football, and ended up winning several matches. To have a place to screen these matches, the company is setting up two new premium sports channels. In February it was reported that they were going to be named beIN Sport. The logo was unveiled shortly after that.
BeIN Sport 1 launches on Friday, June 1.
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