Friday, May 25, 2012

New logo: Exelon


Exelon is major American energy utility headquartered in Chicago. Yesterday, May 24, it unveiled a new corporate identity to mark a recently completed merger with Constellation Energy. It is described as a "modern, dynamic and progressive emblem that better represents the new company".
"The new logo depicts the company name beside a symbol inspired by a flag to represent that Exelon is leading the charge. The flag has three colors inspired by Exelon’s commitment to progress, customers and sustainability. It features parallel lines to reflect the many businesses, stakeholders and perspectives working toward a common goal: driving progress for the customers and communities that the Exelon family of companies serves."
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