Rutube is, as one might guess, a Russian website that allows users to post videos, very much built as "the Russian YouTube". A few years after its foundation it was bought by Russia's largest media group, the state-controlled Gazprom Media, and has thrived commercially under that ownership. This week, it unveiled a new logo that will launch in June.
Continuing its emulation of succesful American social websites, Rutube hired Cuban Council, the agency that came up with the logo for Facebook. And the result is arguably very similar, a simple wordmark set in humanist/geometric typeface. Except Rutube uses a red background colour where Facebook is using blue.
The typeface is custom-made and is called RuNew.
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