Penny Markt is a German discount supermarket chain with about 2,400 stores in Germany alone, and several hundred more in other countries such as Austria, Italy, the Czech Republic, Bulgaria, Hungary and Romania. In the last couple of months it has started introducing a more modern logo as part of effort to make the stores more welcoming.
The new corporate identity was developed by the Peter Schmidt Group in Hamburg. The new logo consists of a strong white wordmark on a red background, with a yellow period, that should reportedly remind us of a coin. The unnecessary clarifyer Markt (German for "market") has been removed.
New signage has been spotted and reported around Germany since January. More recently, Penny has updated its website with the new logo and has launched a national ad campaign for its private label range, that also features the new logo.
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