The Qatar National Hotels Company is a Qatari company that owns hotels and resorts in Asia, Africa and Europe. At the end of April, it changed its name to Katara Hospitality and introduced a new corporate identity. Both the new name and the visual identity were developed by Lambie-Nairn.
The name "Katara" was used in ancient maps to describe the Qatar region, and should reflect the heritage from the company's home country.
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