The German business bank WestLB was one of many banks heavily affected by the 2008 financial crisis, and is about to become yet another bank to rebrand in order to move on from its disgraced name.
The new name was developed by Endmark in Cologne, and the visual identity was created by KW43. The symbol should symbolise the bank's stable-yet-dynamic support of its costumers.
The new corporate identity was unveiled on WestLB's annual press conference in March.
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