E!, the cable network dedicated to entertainment, celebrities and reality TV, unveiled an overhaul of its iconic logo at its upfront in New York yesterday, April 30. The E breaks out from it exclamation mark frame, allowing the letter to form the line in the exclamation mark itself. The example released by NBCUniversal carries the new tagline "Pop of Culture".
The new logo launches in the United States and Canada on July 9, expanding to E!'s international outlets in September.
E! has used its current logo since its launch back in 1990. Early iterations could take on several different neon colors, but since the late 90s the logo has typically been red and white.
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