NYSE Euronext, one of the leading operators of financial markets, launched a new corporate identity yesterday, May 14, that was created by Interbrand. The company was created from the 2007 merger of the owners of the New York Stock Exchange and Amsterdam's Euronext.
According to a press release, the new symbol with its green and blue hues is an abstraction of the globe. The wordmark uses Akko, with DIN and Calibri used for other purposes. The typefaces where apparently selected for their environmental friendlyness, as they use less ink that other typefaces. The green colors in the logo enforce the ecological theme, while differentiating it from other stock exchange logos.
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