Two days after the E! network unveiled its altered logo, another big American cable network has launched an overhauled visual identity. This time, it is Lifetime, the network that once billed itself as "Television for Women", that unveiled a new red logo yesterday, May 2. It comes with the tagline "Your Time, Your Life", and Lifetime describes the new look as more aspirational and bolder than its predecessor.
A press release issued by Lifetime credits their marketing VP Tim Nolan and the creative agency Leroy + Clarkson for the design work.
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