New logo: TV 2 Norway

TV 2 is Norway's leading commercial television channel, launched in 1992 after obtaining a government license. This month it has revealed a revised version of its logo.

When TV 2 was launched it had two versions of its logo, one where the numeral had a solid 3D appearance and a simplified flat print version. Both were designed by Scandinavian Design Group. Several years later, the 3D version would be dropped in favour of the print version.

The new one is a essentially a refined version of its predecessor. The integrity of the numeral hasn't changed, although thinner lines that mark its outline have been removed. The colours also remain, but have been changed to new nuances. Scandinavian Design Group were reportedly also behind this version, although Red Bee Media in London had some sort of input.
Read more »

New look: La 7

The Italian television market is dominated by two companies: Rai, which is owned by the state, and Mediaset, which is owned by the family of Prime Minister Silvio Berlusconi. Those groups own six national networks, which account for more than 70 percent of all viewing. The most prominent challenger to Rai and Mediaset is Telecom Italia Media and its La7 ("La Setta") network. It is however still far from beating any of the six big networks in the ratings.

Yesterday, March 28, La7 launched a new look and new graphics created by Red Bee Media. The basic idea with the on-screen look is a little "venue" with the logo at the centre which appears around Italy. You can see a montage of the new look on Red Bee Media's website.

The basic shape of the logo remains, although it has been given a slight redesign which is barely noticeable, and a yellow trapezium seems to have become a semi-permanent part of the logo.

More after the jump.
Read more »

New logo: Odisea / Odisseia

Odisea is a documentary channel which has been broadcasting to Spain and Portugal since 1996. It is called Odisea in Spanish and Odisseia in Portuguese. On February 17, its owner, Chello Multicanal, announced that the channel would be getting a new look to celebrate its fifteenth anniversary.

According to Chello, the new look was created with the British company Red Bee Media.
Read more »