Thursday, October 25, 2012

New logo: Skala


Landteknikk is a Norwegian company that provides equipment and technical solutions to the food industry. Currently celebrating its 75th anniversary, it changed its name to Skala at the beginning of this month, with a new visual identity and strategy developed by Grid Design in Oslo.

Skala is Norwegian for "scale", and a company brochure explains that the name should be associated with expressions derived from it, such as "scalability" and "economies of scale". The rebrand brings together a number of subsidiaries under the Skala brand that had previously been independently named.
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