Wednesday, February 6, 2013

New logo: Venstre


Venstre is one of Denmark's two large parties. Despite having a name that literally means "left", it is the dominating party for the right half of Denmark's electorate. After ten years in government, it lost the election to the Social Democrats in 2011 and became the opposition party. In January, it introduced a new logo, reportedly developed by its ad agency, Hjaltelin Stahl.

The new logo symbolises modernity, reliability and responsibility and should represent "a modern worker's party". It is very much based on its predecessor, but has had the typeface switched to Gotham. The party symbol, a V in the form of a check mark, now comes in three colours. In addition to the traditional blue, there's also orange and a lighter shade of blue.
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New logo: Varta


Varta is a German manufacturer of batteries that used to a single company, but has now been split up into several companies. Last month, the automotive battery division, now owned by Johnson Controls, unveiled a refreshed visual identity with a reimagined icon.

The new icon is an evolution of its predecessor with the appearance of a three-dimensional cube.
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Tuesday, February 5, 2013

New logo: RBC


RBC (РБК in Russian) is a Russian media group that owns a news agency, a business newspaper and a television channel. Yesterday, February 4, it launched a rebranding effort with a new logo. This is all aimed at "bolstering RBC’s reputation as the number one business information media".

The previous logo consisted of three bars, that were apparently seen as unstable. They are being replaced by two triangles, to symbolise stability.
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New logo: Teletoon Retro


Teletoon Retro is a Canadian cable television channel that broadcasts older animated series. Launched in 2007 as a spin-off from Teletoon, it is a effectively a Canadian equivalent of the American network Boomerang. Yesterday, February 4, it launched a fresh new look and changed its logo for the first time since its launch. Everything was created by Teletoon's in-house creative teams.

The new look is said to target both parents and kids, while also being inclusive for everyone.
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Monday, February 4, 2013

New logo: DR


DR, an abbreviation that once stood for Danmarks Radio, is Denmark's public service broadcaster, founded in 1925 and broadcasting television since 1951. This month it unveiled a new logo as part of a larger identity system that will be rolled out over time.

Ever since the 60s, DR's logo has been two red letters set in an extended typeface. It was last revised in 2005. Shortly thereafter, in 2007, an alternate version with the logo in a black rectangle was introduced, and the two variants were used alongside each other for some time.

This redesign shaves off the serifs from the logo, which should make it legible even at small sizes. It also firmly establishes a single version of the corporate logo.

The new company logo developed by type designer Elias Stenalt Werner with DR's design editor Anders Thulin. Kontrapunkt developed twelve of the fourteen new channel logos. That is the eight radio logos and the four TV channels that target adults. In general, this means a tightened-up look for all channel logos with a uniform rectangular design. Only the two kids channels are allowed to brake free from the boxes.
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Friday, February 1, 2013

New logo: Rett i koppen


Rett i koppen is a Norwegian brand for instant meals and drinks, owned by a food company called Toro. Launched to great success in the 80s, sales had declined in recent years. Last autumn it introduced an overhauled package design, created by LFH in London.

The new package features several simple icons that convey the instant "on-the-go" nature of how the product is prepared and consumed. They also feature a large new cup logo.

Redesigned packaging has been rolled out in late autumn, and some new products are to be launched early this year.
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