New logo: Chivas

Chivas Regal is a leading brand of Scotch whisky, currently owned by Pernod Richard. It recently introduced a refreshed corporate identity, created by SomeOne.

To help market it worldwide, the brand has been given a symbol in the form of a "luckenbooth", a traditional Scottish love token, also incorporating the swords seen on the bottle label. A similar symbol also exists on the gate to Chivas' original distillery. A custom typeface called Chivas Priori has been designed by Jonathan Barnbrook, based on his Priori Sans. SomeOne also developed background patterns.
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New logo: Burton's Biscuit Company

This week, the UK biscuit manufacturer Burton's Foods announced that it was shedding the generic "Foods" tag to become "Burton's Biscuit Company". It also adopts the slogan "making every day more of a treat" and introduces a new "light-hearted" corporate identity to fit the friendlier name, reflecting the proud history behind the Burton's name.

The new identity was created by the London agency SomeOne. They also created a "brand cookie" with the company's brands baked in.

Burton's owns brands like Maryland Cookies, Jammie Dodgers and Wagon Wheels. It also has a licensing agreement with Cadbury, which means it manufactures products like Cadbury Fingers and Cadbury Digestives.

It is said the new branding will implemented by early 2012.
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New logo: Eurostar

Eurostar is a high-speed rail service which since 1994 has connected Paris and Brussels with London.


The symbol from another angle.

Yesterday, March 29, a new identity for Eurostar was unveiled. This has been developed by the London agency SomeOne.

This is an immense corporate identity with literally hundreds of different elements.

Of course, our eyes are first turned to the new symbol, a shiny lowercase e with a line extending from it. It is in fact a three-dimensional sculpture which can be rendered with many different kinds of texture. In addition to the many metallic iterations, SomeOne have also posted eggshell and marble versions and a grass sculpture.

There are also dedicated versions of the symbol for the three travel classes, from brushed steel for "Standard" to gold for "Business Premier", and different marble textures for loyalty schemes.

Other tangible elements that have been revealed include an adapted display typeface and a series of pictograms.

SomeOne have posted lots of pages with even more information and exciting images on their web page. I've collected links to them below, its an interesting read:
One Big Idea, isn’t the big idea
Eurostar — Signature typeface
Eurostar: Iconography that’s iconic
Eurostar: Elegant loyalty schemes
Eurostar: Clearer classes of service
Eurostar: Sculpted brand thinking…
Eurostar: 100 ideas—One brilliant brand

The new look will reportedly be phased in from April 5.

The old identity dates back to the 1990s when the service was first launched. The logo included three lines, representing the three countries Eurostar travels through. The three lines also formed a stylised E for "Euro", and the rebus is finished with a yellow star.
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