New logo: DTG

De Telefoongids BV is the company that publishes telephone directories in the Netherlands, formerly a part of the incumbent telco KPN. Yesterday, October 15, it shortened its name to the abbreviation DTG and adopted a new corporate identity developed by VBAT in Amsterdam.

The new look was developed to feel familiar while also communicating new growth ambitions.
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New logo: Sky Radio

Sky Radio is a Dutch national radio network, with a mainstream adult contemporary format consisting of hits from the 80s until today. Last week it introduced a new logo as part of a major marketing campaign with the theme "Stay in the flow".

Dutch branding agency VBAT developed the new logo.
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New logo: FBTO

Last Monday, June 20, the Dutch insurance company FBTO launched a new brand strategy and a new corporate identity. The logo was revealed in a cermony where a new sign was uncovered on top of FBTO's headquarters in Leeuwarden. Behind the new corporate identity stands Amsterdam branding agency VBAT.

Previous logo.

In the new logo, the O has been coloured in all the colours of the rainbow, which the company's describes as the letter "literally coming to life". It should stand for "your own choice, very close, very direct". The brand positioning talks about living freely and not worrying about risks in one's life.
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