New logo: Ava

Ava is a Finnish TV channel from Finland's largest commercial broadcaster MTV3 that airs women-oriented programmes. Originally launched in 2008 as a pay channel, it has developed into a free national channel. Recently, it launched a new look, developed in-house at MTV3 by art director Virpi Kunttu.

Viewer participation is an important part of the new look. Pictures and comments can be sent to Ava's website and are then incorporated into the on-screen graphics. There are also logo contests held that allow viewers to send in their own designs to replace the channel logo for a week.

The official logo has been turned into a sketchy doodle. Other parts of the on-screen graphics are beige and minimalist.
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New logos: RTL5 and RTL8

RTL5 and RTL8 are two TV channels from the Netherlands' largest commercial broadcaster, RTL Nederland. On Monday, August 27, they both launched new looks for the autumn season.

The group also owns RTL4 and RTL7, and since 2005 they have all used logos created from the same template. RTL7 diverted from this standard when it introduced a new logo in 2010, and this rebrand means all four channels have unique logo designs once again.

To create distinctive identities, RTL hired two different agencies. RTL5 was remade by Grump who turned the number five into a "character" that gets incorporated into programmes. The female-leaning RTL8 was rebranded by Terra Lemon, and the channel's managing director describes the new look as "robust, modern, dynamic and fresh".
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New logo: George Washington University

George Washington University is a private university in Washington, D.C., founded in 1821 and bearing the name of the first American president since 1904. This weekend, on August 26, it revealed a new visual identity.

The primary version of the new logo is a stacked sans serif wordmark in the university's colors. It can be used with a digital portrait of Washington, created by John McGlasson, the university's assistant director of visual design, based on a famous sculpture of the president by Jean-Antoine Houdon.

GW hired FutureBrand to oversee the identity design, while 160over90 designed new communication materials.

The previous logo was troublesome in a digital environment, and was also applied inconsistently. This exercise is aimed at uniting and tightening the university's visual identity.
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