Friday, April 8, 2011

New logo: PostNL


Yesterday, April 7, the Dutch mail and logistics company TNT announced that its mail division, TNT Post, would be rebranded as PostNL. This is part of TNT's divestment of the mail division which will be turned into an independent company with activities in Netherlands, Belgium, Germany, the UK and Italy. "Royal" will still be a part of the company name, and a crown will still be included in the logo.

The new name will launch on May 31, after approval from shareholders on May 25. The new look will then be rolled out in the Netherlands over a period of time, and later in International markets.

Current TNT Post logo.

This is the third renaming for the Dutch postal service in a decade. It was called PTT Post until 2002 when it became TPG Post, and then in 2006 it became TNT Post.

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