Friday, April 1, 2011

The Eurosport rebrand unveiled


As this site reported back in February, the Pan-European sports channel Eurosport is about to launch a new look with an altered logo. At the end of March, the final graphics package was revealed on several media sites. The rebrand goes live on April 5.

The new look comes with six new cinematic idents created by Les Télécréateurs. They have different emotions as their theme, combining different sports to convey them. New music has been created by Massive Music from Amsterdam.

Les Télécréataurs have posted a branding montage on Vimeo (in HD!)
Three of the new idents:
"Anger"
"Surprise"
"Empathy"

A few examples of on-screen presentation and graphics follow after the jump. For even more visuals, the French TV presentation site lenodal.com has great coverage, a has Art & Business of Motion.
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