New logo: Hop!

The Air France Group owns three regional airlines – Brit Air, Regional and Airlinair – that are about to be united under one banner to communicate a clearer offer. As revealed yesterday, January 28, the combined airline will be named Hop!. It will commence operations on March 31 with 530 flights per day using 98 aircraft. The new brand was developed by Brandimage, who have been Air France's partner for several years.

The name should evoke speed, ease and agility. The logo is a simple red wordmark with a slanted exclamation mark. The latter is said symbolise and aircraft taking off, but it also evokes a sense of metaphorical takeoffs. It will also be part of the tailfin decoration. There's also a prominent "by Air France" alongside the fuselage that endorses the brand.
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New logo: Klépierre

Klépierre is a French company that invests in commercial real estate, including shopping centres and office space. Yesterday, January 24, it announced a new corporate identity, created with Interbrand Paris.

The exercise brings all fully owned companies in the concern under the Klépierre name, most notably the shopping centre division that until now has been known as Ségécé. The new icon is a "highly architectural" K.
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New logo: HD1

December 12, 2012 saw the launch of six new national television channels in France that had been licensed earlier that year. On of the more high-profile channels were HD1, a new channel dedicated to series and movies launched by TF1, the leading commercial broadcaster.

The visual identity was devised by broadcast design agency Dream On. Overall, the on-air look has a cinematic premium feel. It is said to be designed as a series of stories, aiming to "give the brand a cinematic dimension and a promise of a great show". The break bumpers show blurred backgrounds where different objects appear to revealed the logo.

Dream On worked with a visual effects studio called Microbe Studio in creating the break bumpers.
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New logo: Coface

Coface, an abbreviation of Compagnie Française d'Assurance pour le Commerce Extérieur, is a leading capital insurance company, head-quartered in France. Yesterday, January 21, it unveiled a new corporate identity and a new tagline, "for safer trade". The visual identity was developed by W&Cie.

A new symbol has been created from the first two letters in the company name, a C and a truncated O. It expresses both the relationship between Coface and its clients as well as an infinity symbol.
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New logo: Direct Énergie

Direct Énergie is a French power company, formed in 2003 after the energy market was opened up to private competition. In July this year it merged with another electricity company called Poweo. This presented the opportunity to introduce a new corporate identity, which was launched last week and was created by Dragon Rouge.

The new symbol is a circle, representing unity and togetherness. Its yellow colour is for warmth and optimism and the wordmark is set in rounded lowercase letters, which should convey proximity to consumers.
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Croustipate (2011)

Croustipate is a French brand for different products based on ready-made dough, such as pizza kits and pastries. In late 2011, the brand received received an overhauled design, created by the French design agency Graphèmes.

The redesign was based on the proposition that Croustipate "appropriates the pastry chefs expertise". Graphèmes simplified the brand expression to make it feel more exclusive. The new packaging is predominantly brown, were the old packaging featured a blue logo and several background colours. This is a quite radical change that does away with visual cues that have been established for over a decade. The logo contains some a straws of wheat and a slightly curled C that should remind us of rolled dough.
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New logo: E. Leclerc

E. Leclerc is a major French hypermarket chain. It includes about 560 stores in France and a few dozen more in Italy, Poland, Portugal, Spain and Slovenia. Recently, the chain has started rolling out an updated and somewhat modernised version of its logo. It features a new typeface and an inverted version of the L-in-front-of-a-moon icon.

Polish media are crediting Paris agency Saguez & Partners with creating the new logo. (Awaiting confirmation.)

Reports on a new logo appeared in September, and the company started using it in its marketing and on websites in late October and early November.
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New logo: Stimorol / Hollywood

Stimorol and Hollywood are two European chewing gum brands owned by Mondelez, which until recently was called Kraft Foods. The two brands have had the same owner since 2002, when Stimorol was acquired by Cadbury, which in turn was bought by Kraft Foods in 2010. Hollywood Chewing Gum is a classic French chewing gum brand dating back to the 1950s, while Stimorol was originally a Danish brand that is available in Scandinavia, Benelux and Switzerland.

This year, the two brands have both introduced new logos that feature a red smile, lining up with the smile logo already used by Trident in the UK.
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More on: D8 and D17

Back in September, this blog reported on the substantial relaunch of two national TV channels in France, now called D8 and D17 and owned by Canal+. The agencies behind that redesign are Flab Prod in Paris and Troika Design Group in Los Angeles. Neville Brody's Research Studios were also involved. Troika has posted two extensive case studies of their work, part of which are is republished below.
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New logo: Nicox

Nicox is a French pharmaceutical company, primarily working with medical explitation of nitric oxide, hence the name. This week, on October 22, it unveiled a new viusal identity as it also announced a new product called AdenoPlus, a test for acute conjunctivitis. The new logo "represents [Nicox's] new positioning as an international late-stage development and commercial ophthalmic group".
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New logo: Initiative France

France Initiative is a national network of organisations that offer unsecured loans to businesses, consisting of 238 member "platforms" around France. On October 1, it decided to flip its name to become Initiative France and adopt a new brand architecture for the organisation and its members, designed by Paris agency Fondamenti.

The new logo system is made up a blue trapezium with the word "Initiative" that is used in the logos of all members, and a rectangle with the name of the local organisation in a colour chosen locally. This serves to straighten up the communicatively messy situation where each local organisation had its own logo.
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New logo: D8 and D17

Direct 8 and Direct Star are two French national TV channels, launched in 2005 as apart of the new digital network. Direct 8 was originally devoted to live programming, but eventually expanded into a broader general channel, while Direct Star is a youth channel with plenty of music videos. Recently, both channels were purchased by Canal+, who are relaunching them on October 7 under the names D8 and D17. D8 will be completely overhauled with the programme budget more than doubled and most of the current programmes being cancelled.

A simple flat version of D8's logo, a D with an eight inside it, surfaced in early September. As the relaunch date was set, more materials have been made public, including a logo with 3D treatment, a press dossier and a launch spot. The result is similar the "Start Here" package produced for ABC in the United States by Troika Design Group back in 2007. Very similar.

Other than the fact the the D8 logo isn't designed by Paul Rand, many of the core elements from ABC's 2007 graphics package have been transitioned to D8. From the 3D treatment of the logo with its reflections and gradients to the virtual environment it inhabits. Even the relaunch promo looks a lot like US network promos of recent years. Update September 28: Incidentally, Troika was also the agency that designed the new D8 package. Two more idents can be viewed here. (Thanks to Arthur for pointing that out).
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New logo: Butagaz

Butagaz is a French distributor of butane and propane gas, owned by Shell. Last week, on September 20, it unveiled a new corporate identity to mark its 80th anniversary.

The previous logo was introduced in the late 80s. Its colour scheme is carried over to the predecessor, but other than that it has been completely redesigned. The company says its new logo is characterised by "roundness, lightness and fluidity" and that its is "riding a wave of modernity and innovation".
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New logo: Eram

Eram is a French shoe store chain, founded in 1927 with about 1700 stores around the country. Recently, it introduced a new logo on its website.

Eram's logo was last changed in 2006, when Saguez & Partners added an accent mark above the E and established sunny yellow as the signature colour. That colour scheme is maintained with the new look. The E is now in a separate typeface, further highlighting it and allowing it to possibly be used separately.
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New logo: CCI France

The ACFCI (short for Assemblée des chambres françaises de commerce et d'industrie) is the national organisation for French chambers of commerce and industry (Chambres de Commerce et d'Industrie), known as CCIs. Last week, it launched a new corporate identity, intended to unify the national organisation and its member.

Until now, the local CCIs have all used different logos. It is hoped that they will now adopt standardized logos that use the same symbol and typeface. At the same time, the ACFCI gives up its cumbersome acronym to become CCI France.

The new symbol represents "strong cohesion and common desire". It combines the three initials into a circular symbol.
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New logo: NT1

NT1 is a French national TV channel, one of seven new channels launched in March 2005 as France introduced its new digital network. Starting out as a general entertainment channel, it now targets a younger audience and is owned by the country's largest broadcaster, TF1. Yesterday, September 3, it launched a new look and a completely new logo.

French trade media are reporting that the new look was conceived by a French agency called Naked. The new logo is an edgy sphere. Although the main version (seen above) is yellow, it also comes in other colours.
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New logo: Nord

Nord is the Nothernmost department in France, bordering Belgium. Recently, the general council of Nord started using a new logo, a simple gray block with the words "Nord - le département".

The previous logo was an 'N' symbol that was used with various bright colours. Although the 'N' was distinctive, the typography used for the wordmark wasn't that great, the last 'l' in général was particularly atrocious.
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New logo: Charente

Charente is a department located in Poitou-Charentes in central western France. This week, its general council unveiled a new visual identity.

The old 1980s logo featured a map of the department, a radiating sun in the middle and a yellow sunbeam below. It has been replaced by a much simpler and a far more contemporary wordmark, that simply says "Charente - Le Département" in brown colours, maroon for "Charente" and ochre brown for "Le Département".

The department has previously been using a cute promotional symbol with the message La Charente a des ailes ! ("Charente has wings!"), and it has been preserved and incorporated into the new look.
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New logo: BeIN Sport

Last year, the Qatari media group Al-Jazeera put in a somewhat surprising bid for Ligue 1, the top division in French football, and ended up winning several matches. To have a place to screen these matches, the company is setting up two new premium sports channels. In February it was reported that they were going to be named beIN Sport. The logo was unveiled shortly after that.

BeIN Sport 1 launches on Friday, June 1.

New logos: Cuisine+ and Maison+

In May last year, the French pay TV broadcaster Canal+ relaunched most of its wide range of thematic TV channels, bringing them together by added a "plus" to their names and giving them similar logos. Some of the channels owned by Canal+ were unaffected by this rebrand, but two of them followed suit this month. On April 5, the group's cooking and home-styling channels, previously known as Cuisine.tv and Télé Maison, became Cuisine+ and Maison+.

For more visuals, I refer you to the French TV design blog Lenodal, where you'll find an extensive entry on the subject. The new identities were developed by Canal+' in-house team.
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