New logo: Rett i koppen

Rett i koppen is a Norwegian brand for instant meals and drinks, owned by a food company called Toro. Launched to great success in the 80s, sales had declined in recent years. Last autumn it introduced an overhauled package design, created by LFH in London.

The new package features several simple icons that convey the instant "on-the-go" nature of how the product is prepared and consumed. They also feature a large new cup logo.

Redesigned packaging has been rolled out in late autumn, and some new products are to be launched early this year.
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New look: Allinson Flour

Allinson is a British brand of flour, owned by the Silver Spoon Company, which in turn is a part of Associated British Foods. This month, a new package design for Allinson Flour was unveiled, created by package design agency Family (and Friends).

The agency were appointed for its work with Allinson Bread in 2011. Allinson Bread and Allinsons Flour are owned by different companies within the same corporation and have until now been independently branded. This exercise brigs them closer by giving the flour range the same signature wordmark as the bread range, as well as a very similar windmill icon.

The packaging still differs from the bread range, adopting different simple patterns that livens up the flour sacks.

The previous packaging was introduced in 2007 and designed by Ziggurat Brands. It aimed to rejuvenate the flour sector by putting emphasis on the craft of baking and the brand's heritage.
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New look: State Fair

State Fair is a brand for ready-made corn dogs, a very American snack made from a hot dog wrapped in a deep fried cornmeal coating, typically served on a stick. Recently, the brand got a refreshed look, created by PKG in Chicago.

The primary aim was make it easier to navigate between flavours and to evolve the packaging by showcasing its "playfulness". As part of this, just about every aspect of the packaging has been refined and made more contemporary, but the brand hasn't changed direction. The various shadings in the logo have been refined, although the typography is left unchanged.
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New logo: BRF

BRF Brasil Foods is a Brazilian food company that owns several classic food brands in Brasil. Last week, on January 16, it launched a new corporate identity that drops the tagline "Brasil Foods" from the name.

The new symbol is a colourful pattern that expresses of the company's positioning and values of leadership and cultivation of bonds and dialogues.
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New logo: Figaro

Figaro is a leading brand of chocolate in the Czech Republic and Slovakia. Tracing its history back to a factory founded in the 19th century, the brand was bought by Kraft General Foods in 1993 and is now a part of Mondelez. This past autumn the brand received new packaging for its primary product line that also featured a refreshed logo.

The packaging is now dominated by a red signal colour, with coloured ribbons to help the consumer separate different flavours.
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New logo: Tostitos

Tostitos a major American brand of tortilla chips, owned by Frito-Lay, a division of PepsiCo. Late last autumn it started rolling out a refreshed visual identity with new packaging.

Overall, the packaging is cleaner. The rough surfaces of some earlier packaging are being replaced by graphical sunbeams in clear colors radiating from a product window as the center of the bag. The logo has also be straightened up and simplified. The new look is being launched with some new products, such as the "Tostitos Cantina" chips, inspired by Mexican restaurants.
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New logo: Jimmy Dean

Jimmy Dean is a brand for meat-based food products – including something called "Pancakes & Sausage on a stick" – founded by a country singer of the same name and now owned by Hillshire Brands. Back in October it started rolling out a refreshed package design that is described as more consistent and contemporary. This also includes a new simplified logo with a rought stamp effect.
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New logo: Nestlé Docello

Nestlé Docello is a new brand for dessert mixes and sauces from Nestlé that mainly targets the professional sector, such as restaurants and caterers. It was introduced earlier this autumn for a range of products that until then had carried generic Nestlé branding. The new identity was developed to remind one of Italian delicacies and involves new colour-coded packaging.
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New look: ID by Stride

ID is a new chewing gum brand launched earlier this autumn by Kraft Foods (now known as Mondelez) in the United States. Its packaging was developed by Landor Associates in Cincinnati.

Primarily targeting teens, the packaging features original artwork commissioned from young emerging artists around the world. The artwork is hidden by a transparent cellophane wrap the consumer has to remove to see the artwork. This encourages interaction that should foster a relationship with the brand. The packaging carries a "by Stride" tag, linking it to a more established gum brand.
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New logo: Lätt & Lagom

Lätt & Lagom is a Swedish brand of spreadable butter and vegetable oil, introduced in 1974 and manufactured by Arla Foods. This autumn, it has introduced a new package design.

The previous very modern design has been made a little bit friendlier with an image of sourdough bread on the packaging and a serif ampersand included in the logo.
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Croustipate (2011)

Croustipate is a French brand for different products based on ready-made dough, such as pizza kits and pastries. In late 2011, the brand received received an overhauled design, created by the French design agency Graphèmes.

The redesign was based on the proposition that Croustipate "appropriates the pastry chefs expertise". Graphèmes simplified the brand expression to make it feel more exclusive. The new packaging is predominantly brown, were the old packaging featured a blue logo and several background colours. This is a quite radical change that does away with visual cues that have been established for over a decade. The logo contains some a straws of wheat and a slightly curled C that should remind us of rolled dough.
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New look: Müller Corner

Müller Corner is a range of yoghurts sold by the German dairy company Müller on the British market. This month, the brand has received an overhauled package design, created by Coley Porter Bell. The redesign aims to "improve consumer appetite appeal and navigation at point of sale".

The brand's previous packaging turned out to be short-lived. It was introduced a little bit more than a year ago and created by JKR. It was covered here at the time. Back then, the plan was to create a unified "branded segment" in the store with packaging dominated by a cool blue shade.

CPB's redesign goes in the other direction, preferring to differentiate the flavours and variants with decorations and other imagery. At the same time, different blue shades are still part of the packaging.
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New logo: Agricola

Agricola is a Romanian meat company, one of the largest producers of poultry in the country. It recently received a complete design overhaul, created by the Romanian brand consultancy BrandTailors. This was announced on September 17 this year.

To differentiate the company's corporate profile and consumer brands, the company has separated the design of its corporate brand and its consumer brand. Until now, they had used the same logo for everything.

The corporate symbol is inspired by the Pietroasele Treasure, a treasure of gold objects that now resides at the National Museum of Romanian History in Bucharest. It should represent the company's "pioneerdom, continuity and longevity". A real life version of the logo has been created and placed outside Agricola's headquarters.

The new product logo is a lime leaf that resembles a heart with a drop of dew. It should convey freshness, an its sometimes accompanied by the slogan "Heart of Freshness". The packaging is using an image of a farm and product windows where applicable.

Plenty of images and a long process video below:
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New logo: Q-Meieriene

Q-meieriene is a Norwegian dairy company, controlled by the Kavli Foundation. Earlier this year, probably in the spring, the company introduced a new corporate identity. This includes an updated version of their Q logo as well as fresh and modern packaging.

Norwegian agency Strømme Throndsen Design have designed new milk cartons for Q-meieriene; I don't know if they were also behind the overall corporate identity.
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New logo: Stimorol / Hollywood

Stimorol and Hollywood are two European chewing gum brands owned by Mondelez, which until recently was called Kraft Foods. The two brands have had the same owner since 2002, when Stimorol was acquired by Cadbury, which in turn was bought by Kraft Foods in 2010. Hollywood Chewing Gum is a classic French chewing gum brand dating back to the 1950s, while Stimorol was originally a Danish brand that is available in Scandinavia, Benelux and Switzerland.

This year, the two brands have both introduced new logos that feature a red smile, lining up with the smile logo already used by Trident in the UK.
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New logo: Meica

Meica is a German food manufacturer founded in 1908, primarily known for a broad range of canned sausages with names like Deutschländer, MiniWini, Trueman's and Curry King. Having used the same logo for decades, it introduced a refreshed version at some point this year.

The edges in both the wordmark and its background plate have been softened, and a bevel effect has been added. The new look is introduced gradually along with small refreshes of jar labels.
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New logo: Mirácoli

Mirácoli is a German brand for pasta-based convenience meals and pasta sauces. It was owned by Kraft Foods until a few months ago when its was sold to Mars, as part of Kraft Foods' transition to become Mondelez. Around that time, Mirácoli also introduced a new look.

The previous generic "flag" logo has been turned into a friendly arch. On packaging, this arch become part of a plate that contains the product.
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New logo: Kraft Foods

October 1 saw what is probably this year's largest shake-up in the grocery brand market as Kraft Foods was split in two. The North American grocery business was spun off into Kraft Foods Group, Inc., while the worldwide snacking company changed its name to Mondelez International (you can read more about the Mondelez corporate identity here).

A pleasant surprise after the break-up is that neither company will keep the "spark" logo adopted by Kraft Foods in 2009. Instead, Kraft Foods Group, Inc., has chosen to embrace its heritage by adopting a modified version of its classic shield as corporate logo. The most noticeable difference is that the name isn't set in all caps. The resulting typographical treatment doesn't sit too comfortably inside the red frame.

Other aspects of Kraft Foods visual communication are also touting heritage, with a friendly slab serif stencil typeface being used in ads and on the website. Some brands in Kraft's North American portfolio are Jell-O, Planters, Miracle Whip, Oscar Mayer, Maxwell House, Philadelphia and Velveeta.
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New logo: Annas

Annas is Sweden's leading producer of gingerbread cookies. Founded as a small bakery in 1929 by two sisters - one of whom was named Anna - it now exports gingerbead cookies around the world. Since 2008 it is owned by the Belgian bakery group Lotus Bakeries. Recently, Annas launched a new look on the domestic Swedish market.

Gingerbread cookies are a traditional treat associated with Christmas, and the new packaging emphasizes tradition with slightly darker colours and retro typography and decorations. The modern Annas logo clearly didn't fit into the new proposition and has been replaced by a more restrained wordmark and a portrait of Anna.
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New logo: Oberezhe

Yarmolprod is a Russian dairy company, located in Yaroslavl close to the Moscow region. Recently, it unveiled a new mid-range milk brand called Oberezhe (Обережье), designed by Moscow agency Wellhead Branding & Consulting.

The visual identity uses traditionality design cues, with a logo insired by old Slavic lettering, an О carved out of wood and table cloths with traditional embroidery.
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