Showing posts with label Russia. Show all posts
Showing posts with label Russia. Show all posts

Tuesday, February 5, 2013

New logo: RBC


RBC (РБК in Russian) is a Russian media group that owns a news agency, a business newspaper and a television channel. Yesterday, February 4, it launched a rebranding effort with a new logo. This is all aimed at "bolstering RBC’s reputation as the number one business information media".

The previous logo consisted of three bars, that were apparently seen as unstable. They are being replaced by two triangles, to symbolise stability.
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Monday, January 14, 2013

New logo: Moscow Exchange


The Moscow Exchange was formed in late 2011 when Moscow's two major stock exchanges, MICEX and MTS, were merged. The new company was left without a proper corporate identity for about a year until a new logo was unveiled on December 18. The new name, Moscow Exchange (or Московская Биржа in Russian), had been known for a few months by then.

The new icon is inspired by two mathematical symbols, the natural join symbol (⋈) and infinity (∞). This is placed on a red square, which is taken from the English name for the central square in Moscow.
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Thursday, January 3, 2013

New logo: Yaroslavl


Yaroslavl is a Russian city with about half a million inhabitants located northeast of Moscow. Founded about 1000 years ago, its centre is now a World Heritage Site. Last month, on December 26, a new symbol was unveiled that will be used by the city in its communication, created by Art. Lebedev Studio.

The symbol takes inspiration from the fact that Yaroslavl is lovated at the confluence of two rivers, the Volga and the Kotorosl. It is also a stylised version of the letter Я, which is the first letter in Yaroslavl, and - of course - an arrow.
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Thursday, November 22, 2012

New logo: Leto Bank


Leto Bank (Лето Банк, meaning "Summer Bank") is a new Russian retail bank brand from the major financial group VTB. It launched in October with a name and visual identity developed by The Brand Union in London and Moscow with interior design by Start JudgeGill.

The brand was designed to be warm and to attract consumers that usually do not trust banks. The final O in the name can be used on its own as a sign, and should convey cooperation between the bank and its clients.
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Wednesday, November 21, 2012

New logo: Yaroslavl Coast


Yaroslavl Coast (Ярославское взморье in Russian) is a government project to establish a lakeside resort by the Rybinsk Reservoir north of Moscow.

Its visual identity was developed by Art. Lebedev Studio and features a symbol inspired by topographical maps and natural motifs, like tree rings and seashell patterns. The primary version of the logo comes in multiple colours; there are also colour-coded version for different divisions within the project.
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Friday, November 9, 2012

New logo: Layf Financial Group


Layf, spelled in Russian as Лайф, a cyrillisation of the English word "Life", is a Russian financial holding company that owns eight Russian banks and several other financial assets. In October, it unveiled a new corporate identity, created by Russian agency AIC.

The new logo features an organic and fluid icon made up of circles in different colours. I should reminds us both of cell division and fingerprints. The typeface used is Ebikastuz.
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Friday, October 19, 2012

New logo: Wexler


Wexler is a Russian company that manufactures tablet computers and e-book readers. This month, it launched a new visual identity, created by Moscow agency Depot WPF.

The new visual identity sets out to appeal to a younger generation with a solution that differs from its competitors. It is personal, and decidedly not technical. Depot WPF also developed the brand positioning and packaging.
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Wednesday, October 17, 2012

New logo: Gorky Park


The Gorky Park, or the "Central Park for Culture and Recreation named after Gorky" (Центральный парк культуры и отдыха имени Горького in Russian), is an amusement park in central Moscow, founded in 1928. On Monday, October 15, it unveiled a new visual identity, created by Art. Lebedev Studio.

The new logo is set in a sans serif and has a bird embedded in the k in the word park. In other communication, the park is using Art. Lebedev Studio's own typeface ALS Direct. The studio has also created an extensive set of alternate letters containing charming icons, all related in some way to the park.

Continuing in pure typographic style, the new communication is predominantly white and black, complemented with four bright colours for the four seasons.
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Monday, October 8, 2012

New logo: TV1000 Russia


TV1000 is a movie channel brand owned by Swedish media company MTG, originally launched in the Nordic countries in 1989, and later expanded to much of Eastern Europe, including Russia. The brand was abandoned in the Nordic countries earlier this year, but is still going strong in Eastern Europe. Earlier this month, three new TV1000-branded channels were launched in Russia and the other CIS states, and with that came a new logo.

The previous TV1000 logo contained a sphere with a star. That is maintained in the new logos, but the star has been made more obvious (and frankly not as elegant). The typeface is Gotham with a 3D extrusion.
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Friday, October 5, 2012

More on: Yu


The Russian music channel Muz-TV was relaunched in September as "Yu", a general youth channel: It was reported here back in August, but at the time there was little more than a low-resolution version of the logo available. Since then, it has been revealed that the on-air graphics were created by BDA Creative in London. Brand consultancy Komandor Brains & Brands handled strategy.
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Thursday, October 4, 2012

New logo: UBRiR


The Ural Bank for Reconstruction and Development (Уральский банк реконструкции и развития in Russian, abbreviated UBRR) is a Russian bank, founded in 1990 and head quartered in Yekaterinburg. This week, on October 1, it presented a new corporate identity, created by Russian brand agency Mildberry.

The new logo features a ribbon forming the initials UB in Latin letters. It is brighter and friendlier than its predecessor, with a colour scale based on blue, red and the shades in between.
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Tuesday, September 18, 2012

New logo: CTC


CTC is one of the largest TV networks in Russia, and the most-watched network that isn't owned by the state. This month, on September 15, it launched a new on-screen look along with a completely new logo for the first time in over a decade.

The London office of BDA Creative finalised the new look. The colourful on-air package is said to be built around the tagline "the power of light". Yellow, which has previously been the network's signature colour, is still heavily featured, but is complemented with a full range of bright colours.

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Wednesday, September 5, 2012

New logo: Russkiy Illusion


Russkiy Illusion (Русский иллюзион in Russian) is a Russian thematic television channel dedicated to classic and contemporary Russian cinema. This week, reportedly on September 1, it launched a new look with a new look.

The on-air graphics and idents celebrate Russian cinema and culture and the "warm and good" movies that are shown on the channel. The graphics also feature ornaments from traditional Russian folk art, and one of those ornaments made it into the logo.
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Monday, September 3, 2012

New logo: Mikhailov and Partners


Mikhailov and Partners (Михайлов и Партнеры in Russian) is a Russian communication consultancy. Last week, on August 30, it launched a new corporate identity, created by the consultancy VMKR.

This is another take on the flexible identities that are popular at the moment. VMKR's solution takes five colours (yellow, orange, pale blue, purple and coral) that can be blended and re-arranged into different objects inside a hexagon. At the moment, there are six such images that should convey "wisdom, strength, success, reliability, conviction, and commitment to development and growth".

The bright colours also appear in other visual devices and are contrasted with greyscale imagery.
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Monday, August 27, 2012

New logo: Love Radio


Love Radio is a Russian radio network available around Russia, broadcasting a mix of Soft AC and hit music. Recently, it unveiled an updated logo ahead of a large advertising campaign. The new logo was reportedly developed in house.
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Tuesday, August 21, 2012

New logo: Oberezhe


Yarmolprod is a Russian dairy company, located in Yaroslavl close to the Moscow region. Recently, it unveiled a new mid-range milk brand called Oberezhe (Обережье), designed by Moscow agency Wellhead Branding & Consulting.

The visual identity uses traditionality design cues, with a logo insired by old Slavic lettering, an О carved out of wood and table cloths with traditional embroidery.
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Monday, August 6, 2012

New logo: Kuhnya TV


Kuhnya TV (Кухня ТВ) is a minor Russian thematic channel dedicated to food. On August 1, it launched a new logo

The old logo featured a very literal tea pot, and the new one is obviously an abstraction of that object in a bright orange colour. The channel says it is designed to "charge the audience with energy and positive emotions".
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Thursday, August 2, 2012

New logo: Yu


Myz-TV (Муз ТВ in Russian) is a Russian music-based TV network available over the air around Russia. As a result of the diminishing interest in music channels, it was announced last week (on July 26) that Muz-TV would be replaced by a general youth entertainment network called Yu that takes over the series and reality shows currently seen on Muz-TV. The iconic brand will live on as a music-only cable channel.

The new channel name, Yu, which is written in Cyrillic as a single letter, Ю. Its pronounciation its close to the English word "you", at least if pronounced with a Russian accent, and that is probably the origin of the name. Its tagline, "Eto ty", also happens to mean "It's you". The rectangular logo seems to be used both in a variety of colours and as a window.
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Monday, July 2, 2012

New logo: Perm Opera and Ballet Theatre


The Perm Opera and Ballet Theatre is one of Russia's oldest theatres, tracing its history back to the 1870s. In the 1950s, it was named after Pyotr Tchaikovsky (the full name in Russian is Пермский академический театр оперы и балета имени Петра Ильича Чайковского), and many of his works are played at the theatre. An image of Tchaikovsky was also used as in theatre's visual identity until this month, when a new identity gets introduced.

The new identity was unveiled on June 22, and was created by Russian designer Elena Kitayeva. It is a complete break with baroque and empire influences in the previous logo, and the opera house itself, for a modernist approach. It is centred around the letter O, for opera, which has the same meaning on both Latin and Cyrillic alphabets. The O has been split in two halves, and the theatre says this displacement has several meanings, all related to duality, conflict and confluence, such the border between Europe and Asia, opera and ballet or the old and the new.

More importantly, the split O is a versatile visual device where one of the halves can be filled with effects, patterns and images, including an image of Tchaikovsky or the ballet impresario Sergei Diaghilev, who is also associated with the opera. The identity comes with a wide colour range, although purple and olive seem to be the most commonly used in the available applications.

The logo-type uses Gill Sans Condensed, with the words in the name "Perm Opera Ballet Theatre" stacked on top of each other, in different sizes so that they'll have the same width. The O symbol and the logo-type can be locked up in a myriad of ways.
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Tuesday, June 26, 2012

New logo: May


May Company (Компания «Май» in Russian) calls itself "Russia’s leading tea and coffee producer" and sells tea under the brands Maisky and Lisma. This month, on June 15, it unveiled a new corporate identity, created by Direct Design Visual Branding, a Russian branding agency. The company celebrated its 20th anniversary last year, and the new look should reflect that by symbolizing "maturity, brightness, vitality, simplicity and stability".

The logo combines custom-made letters for the word Май with an emphasized breve (the little wedge over the letter Й), representing "optimism and a postive attitude". The breve changes color depending on division, with burgundy used in the corporate logo. The logos are supported by a graphic device with ribbons in the colors of the company divisions.
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