New logo: Leto Bank

Leto Bank (Лето Банк, meaning "Summer Bank") is a new Russian retail bank brand from the major financial group VTB. It launched in October with a name and visual identity developed by The Brand Union in London and Moscow with interior design by Start JudgeGill.

The brand was designed to be warm and to attract consumers that usually do not trust banks. The final O in the name can be used on its own as a sign, and should convey cooperation between the bank and its clients.
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New look: General

Snus is a moist powdered tobacco product, primarily consumed in Scandinavia. In Sweden, the most sold snus brand is called General and produced after a recipe made up in 1866. The brand now includes 14 different products, and recently they started introducing a new look, created by The Brand Union in Stockholm.

The new design creates a more unified look for the products carrying the General brand. Visual cues were taken from the brand's history.
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New logo: Bahri

The National Shipping Company of Saudi Arabia (NSCSA), a major shipping conglomerate, was rebranded last week and as now called Bahri. The new corporate identity, including the name, was developed by The Brand Union Middle East.
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New logo: Malabar Gold

Malabar Gold is an Indian jewellery brand with retails outlets in India and the Middle East. It plans to expand rapidly in the next few years, and last month it unveiled a new corporate identity that should help make that expansion a success. The new identity was created by The Brand Union Middle East and launched at an event in the United Arab Emirates on March 25.
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New look: Golden Toast

Golden Toast is German bread brand, originally introduced in the 1960s with inspiration from American toast breads. Today it has expanded into a wide range of breads and is owned by the German bakery company Lieken, which in its turn is a subsidiary of Italy's Barilla Group. Since the beginning of this year, it started rolling out a refreshed packaging design across it portfolio, created by The Brand Union in Hamburg.

In the redesign's aim to enhance the brand, the existing elements have been refreshed and made clearer, keeping most colours and elements from the previous design. The logo has also received a barely noticable update.
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New logo: Brand USA

Yesterday, November 7, saw the unveiling of "Brand USA", a new brand to market the United States as a travel destination for tourists around the world. Behind it is the Corporation for Travel Promotion, an entity created last year to encourage tourism to the United States. Such bodies are commonplace in almost every industrialized country in the world, but the lone superpower has previously lacked a unified marketing effort.

The brand was launched at an event in London, and the visual identity was designed by The Brand Union. The agency went for an identity that communicates "diversity", a number of dots forming the letters USA, available in several different color combinations.

"According to Brand USA, the logo was created to be “fresh, welcoming and inclusive.” It aspires to remind the world that “the United States of Awesome Possibilities welcomes everyone.” It features a collection of dots joining together to compose the letters USA. The dots will serve as a vessel through which Brand USA can showcase diverse colors and images of people and destinations across America, emphasizing the boundless possibilities of the United States. It will not adhere to a single color scheme. The logo also displays the URL DiscoverAmerica.com, Brand USA’s official consumer web site." - Brand USA press release

A press release from The Brand Union adds that the design "captures the spirit of the United States: Authentic. Optimistic. Unexpected. Inclusive. Endless Possibilities."
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New logo: Noatum

Noatum is company which operates maritime terminals and provides port operations and services in Spain. Until recently it was known as Dragados Servicios Portuarios y Logísticos and was a part of the Spanish ACS group. Late last year it was sold to institutional investors, which created a need for a new corporate identity. The namechange was announced in early February, and last Friday, May 27, Noatum unveiled its new corporate identity. It was created by The Brand Union.

The company claims the name Noatum comes from Norse mythology and means "towns of ships". The name should be evocative and inspiring.

The symbol is created from three pieces that seem to spin around one centric point which "conceptually expresses the logistical process on which the company's activites pivot". It also also evokes flexibility and a maritime heritage.
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New logo: ABLV

Aizkraukles Banka is a Latvian bank, the largest independent private bank in the country. Since its foundation in 1993, it has opened offices in many Eastern European countries. On Monday, May 23, it officially changed its name to ABLV Bank and introduced a new corporate identity, created by The Brand Union. This is part of a strategy adopted in 2008 to turn ABLV Bank into a "leader in banking, wealth management, and financial advisory in the Eastern Europe".

Since 2002, the bank has used the marketing name AB.LV, which also happened to be the bank's web address. The previous logo, which came in multiple colours, was also introduced in 2002.

Previous logo.

The new logo consists of the abbreviation ABLV and a new symbol, which is called "the jewel".

The jewel symbolises the bank’s spirit and approach. Multidimensional, it represents the breadth and depth of experience the bank provides. It’s transparent, reflecting the clarity and openness of the way the bank works. And it’s vibrant with colour – for energy and drive to help customers succeed. - Press release

The image below shows different versions for light and dark backgrounds, demonstrating the transparency of the symbol.
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New logo: Proffice

Proffice is a human resources solutions company in the Nordic countries. Originally a Swedish company, it was founded in 1960. In the late 1990s in expanded to Norway, Denmark and Finland through aquisitions and new establishments.

On April 4, Proffice launched a new strategic agenda to create a more united concern, intending to radically increase turnover. This strategy included a new brand strategy and corporate identity. This agenda includes strengthening the company's specialist brand Dfind. Some business areas involving specialists that used to be Proffice-branded now use the Dfind name.

New Dfind logo.

Proffice and Dfind have both been given new and consistent logos. I don't have any source for this, but I would guess the blue and yellow pieces represent the missing links that Proffice provides to an organisation.

Previous Proffice logo.

The previous Proffice identity had been used for a relatively long time, since at least the 1990s.
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