New logo: Nova

Nova is Spanish TV channel that features programmes primarily targeting women. Launched in 2005 with the first batch of new digital channels, it has had strong growth and is now often one of the country's ten most watched national TV channels. Yesterday, November 5, it launched a new look with a fresh pink logo to replace the one they had used since launch.

In break bumpers the new logo appears in 3D form in a sterile environment where the A in the logo opens up to allow different form of computer animation magic to pour out of it.
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New logo: 13TV

13TV is a national TV channel in Spain launched in 2010 that targets the entire family with programmes based on and compliant with the values of the Catholic church. In September, it launched a new look, created by Madrid-based Gulliver Studio.

The cube logo used until now has been replaced by a plectrum shape, but its warm yellow colour is retained and complemented with purple. The colours and curved shapes creates a relaxed and welcoming on-air image.
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New logo: PlusUltra Seguros

Until recently, Groupama Seguros was the Spanish subsidiary of French insurance group Groupama. Earlier this year, it was acquired by Spanish insurer Catalana Occidente. Yesterday, October 1, Groupama Seguros changed its name to Plus Ultra Seguros as a result of the ownership change.

Plus Ultra is an historic brand that has been dormant for some years. The company says it has a history dating back to 1887. The triangle in the new logo is inspired by triangle logos used by PlusUltra in the past. A press release says the new brand looks "modern and powerful from a visual standpoint", while also containing clear references to history.
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New logo: Seat

Back in July, the Spanish auto maker Seat released some of images of the latest version of its Seat Léon model that clearly featured an updated Seat logo at the front. A few days later, a flat version also appeared on several motor blogs. Yet, there was no confirmation from Seat. Last week, on September 27 on the Paris Motor Show, Seat "unveiled its new logo to the world", apparently ignoring the premature roll-out from a few months ago.

The S badge has been straightened up and made sleeker, while remaining true to its heritage. It was said to reflect the brand's values, "clean, pure design and precise, quality engineering".
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New logo: Bilbao Bizkaia

Bilbao is the tenth-largest city in Spain, and the largest city in the Basque Country and the capital of the Biscay province in northern Spain. Most of us are probably most familiar with its Guggenheim Museum. Last week, a new mark was unveiled that will market Bilbao and the province of Biscay (known as Bizkaia in Basque) internationally.

The new mark was selected through a contest organised by the Bizkaia Provincial Council and the Bilbao Town. Out of 84 submissions, ten were selected by a jury and put on display for the public to assess and vote for them. The jury then made the final decision and unveiled it last Friday, September 21.

The winning entry was created by Ros y Etcétera, who were paid €30,000 for their effort.

The ten finalists can be seen below. As you'll discover, there was a generally quite high standard for a logo competition.
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New logo: Velatia

Grupo Ormazabal is a Spanish industrial group that has its origins in Ormazabal, a company that manufactures and installs electricity grids. Over time it has expanded into other fields in infrastructure. This week, on September 17, the group was renamed Velatia, following a merger with another company called Ikusi.

An objective of the renaming is to give the group an identity that is separate from its subsidiary with the same name. Velatia is included in the logos of the group's subsidiaries as an endorser brand.
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New logo: Coinc

Last week, on July 24, the Spanish commercial bank Bankinter launched a new money management portal called Coinc. The new easy-to-use service is tailored to the under 35s and include functions that combine saving with social networks. The brand identity was developed by Saffron Design Consultants.

The name is a combination of the English word coin and oinc, the sound that Spanish pigs make, as pigs are a universal symbol for saving. The symbol for the new service is both a pig snout and a coin being put into a slot.
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New logo: Premira

Petrolis de Barcelona is a Spanish regional hydrocarbon fuel distribution company, originally founded as a family business in 1965. Recently, the company entrusted Coleman CBX to rebrand its distribution network as it wants to communicate a focus on innovation and environment. The new consumer brand is called Premira.

The new symbol is supposed to be a combination of old and new, with the asphalt grey representing modernity and the bright hues representing sunrises and sunsets.
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New logo: Adveo

Unipapel used to be a Spanish manufacturer of office supplies and stationery. After buying the hardware wholesaler Adimpo and the European division of office supply wholesaler Spicers, it has transformed itself into the "European leader in the wholesale distribution of office products, services and solutions". To mark this change, it adopted the new name Adveo last week, on May 28, after the approval of its shareholders. The new name is deisgned to be easily pronounced in all markets where the company operates.

Adimpo, Spicers and Unipapel will remain as division names and have all been given new logos that match the new corporate identity while retaining colours and some elements from their previous identities.
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New logo: Repsol

Repsol is a major Spanish oil and gas company with activities around the world, although it has most of its operations in Spain and Argentina. In the latter country it recently suffered a major setback when the state decided to nationalise its subsidiary, YPF. Yesterday, May 29, Repsol unveiled a strategic plan for 2012-2016, and took the opportunity to also unveil a new corporate identity.

The new logo is a further rejuvination of a corporate identity originally conceived by Wolff Olins in the late 80s. Before that, the name was used for a lubricant brand. It featured a sun, as a symbol for energy, and some lines that added "strength and movement". It was updated and simplified in 1997.

Now, the logo has been given a 3D treatment, and the colour white has permanently replaced the blue part of the symbol. The company has also adopted a custom-made typeface.

The stated aim of the refresh is to gain visibility and reflect a new vision. No specific agency has been credited, but a press release states that the rebrand project "was carried out by Repsol employees as well as external public, providers, image experts, investors, journalists and opinion leaders and is the result of a rigorous process which began in 2011".

The new identity was launched yesterday, and will be implemented across the company, including its service stations, over the coming months.
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New logo: EVO

EVO is a new Spanish bank brand, unveiled on Monday, March 12, by NCG Banco, a Spanish banking group created last year. NCG Banco has its base in north-western Spain, were it is using the name Novagalicia Banco towards consumers, a name that was introduced in October last year. The new brand will be used for activities in the rest of Spain.

The EVO brand is built on smart banking and providing easy service to its consumers, a concept called Banca Inteligente. Visually, the identity relies on black and white, with a simple and solid logo. The symbol is said to include both a B and an I, from the slogan.

The identity was developed by Saffron Brand Consultants' Madrid office.
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Spanair brand history

On January 27, the Spanish airline Spanair became one of the first European airlines this year to suspend its operations, followed by Hungary's Malév within a week, and perhaps more to come as debt-burdened governments withdraw support from loss-making airlines. To mark Spanair's demise, here's a summary of how the airline's corporate identity has changed through the years.

Spanair was formed in December 1986, and commenced flights in March 1988. The logo at the top of this page was probably the airline's first logo, a wavy orange-blue symbol and a Berling Bold wordmark. It was initially a charter airline, and the planes had a plain white livery with the symbol on the tailfin.
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Olympic bid logo: Madrid 2020

Madrid revealed the logo for its bid to host the 2020 Olympics at an event today, January 30. It is credited to a design student named Luis Peiret* and was inspired Puerta de Alcalá, a monument in central Madrid. The squiggle should be read as the letter M, for Madrid, and the number 20.

*It appears Peiret came up with the original idea for the logo, and that it was later altered substantially by an agency called TAPSA.
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New look: Canal 24 Horas

Earlier this month, the Spanish state broadcaster Televisión Española introduced a new looks for its Telediario news bulletins as they started broadcasting in widescreen. The company also operates a 24-hour news channel called Canal 24 Horas, which made made the switch last Friday, January 27, at the same time introducing new graphics based on a shiny abstract globe. The signature red colour and the channel logo were carried over from the previous design.

According the the Spanish media site Frecuencia Digital, the new look was created by motion design studio Vida en Marte, unlike the previously mentioned news bulletins that were designed by Zeligstudio.
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New look: Telediario

Telediario is the primary news programme from the Spanish state broadcaster Televisión Española (TVE). It has been on the air since 1957, and still maintains a leading position.

Last week, on January 14, TVE's news programmes finally made the switch to the widescreen format, which also meant new visual identities for Telediario and the other new programmes - La2Noticias, Los Desayunos and the regional news programmes.

Telediario's new look was created by the Spanish broadcast design agency Zeligstudio, who were also behind the previous design. The new look brings a coherent logo system with lettermarks for each programme. Intros and graphics are based around "aerodynamic" forms that create a world map.
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More on: Discovery Max

Back in October, it was announced that Discovery Networks International were launching a new free-to-air channel in Spain, called Discovery Max. The launch took place yesterday, January 12. Shortly before that, it was revealed that UK design agency Form had created the logo and visual identity system for the new channel. The on-air identity is credited to Discovery's in-house team in London.

Form created a simple logo with "gravitas" and a signature upwards slant which is repeated in other marketing material. The blue gradient seen in the primary version of the logo is supplemented by alternative red, yellow and green palettes.
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New logo: TCM Autor

Shortly before Christmas, on December 21, Turner Broadcasting System announced the launch of a new TV channel in Spain. It will be a niche movie channel called TCM Autor, and extension of the TCM brand. Launching February 1, it will screen independent movies and foreign cinema and will be somewhat more risky than general Hollywood fare.

TCM Autor replaces another TCM channel, the somewhat tautologically named TCM Clásico. It was launched to house older movies that had been displaced from the original TCM channel's schedule.

The logo came with the announcemenet and can be seen above. It's a new take on the exisiting TCM logo.
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New logo: Vibo

Viajes Iberia is a Spanish travel agency chain with about 950 stores around the country. Recently it was revealed that in an attempt to distance itself from Spain's national airline, Iberia, the travel agent intended to rebrand itself as Vibo. These changes also apply to the Portuguese chain D-Viagem.

The new visual identity was unveiled this week. At its center is a playful logo in blue colours. A similarly playful typeface will also be used for headlines etcetera. A distorted image with more elements has been published by the Spanish website Preferente.com.
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New logo: Discovery Max

Last week it was announced that Discovery Communications are launching a new free-to-air channel in Spain. It will be called Discovery MAX and is launching on January 12, replacing Veo TV, a national channel with Spanish content that has had financial difficulties.

Discovery MAX will carry non-fiction content from other Discovery networks. The company also operates channels under the similarly named DMAX brand in Germany and the UK.

Spanish media reports about the launch have included the logo seen on top of this article. It remains to be seen what eventually ends up on Spanish screens.

Ironically, Veo TV introduced a new logo last month.
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New logo: Novagalicia Banco

Novacaixagalicia, a savings bank in Galicia, Spain, announced yesterday that they were changing their name to Novagalicia Banco and introducing a new corporate identity.

Novacaixagalicia was created last year through the merger of Caixanova and Caixa Galicia as part of the restruction of the Spain's savings banks following the financial crisis. The previous identity was a typical merger identity. The name was a combination of the names of the two previous banks, and their corporate colours (green and blue, respectively) where included in the symbol.

The symbol remains with some updates, but is now all blue, a colour associated with the Galicia region. The logo also receives a new typeface.
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