13TV is a national TV channel in Spain launched in 2010 that targets the entire family with programmes based on and compliant with the values of the Catholic church. In September, it launched a new look, created by Madrid-based Gulliver Studio.
The cube logo used until now has been replaced by a plectrum shape, but its warm yellow colour is retained and complemented with purple. The colours and curved shapes creates a relaxed and welcoming on-air image.
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