Asian Paints is an Indian chemical company that manufactures, well, paint. Last week, on September 27, it revealed a new logo, that apparently represents "a more meaningful and personalized engagement with the increasing number of interior décor consumers in the home, retail and commercial segments across India". It will be rolled out to thousands of stores over time.
The wordmark from the previous logo is kept intact, but has been re-coloured and is accompanied by a gradienty ribbon.
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