Chivas Regal is a leading brand of Scotch whisky, currently owned by Pernod Richard. It recently introduced a refreshed corporate identity, created by SomeOne.
To help market it worldwide, the brand has been given a symbol in the form of a "luckenbooth", a traditional Scottish love token, also incorporating the swords seen on the bottle label. A similar symbol also exists on the gate to Chivas' original distillery. A custom typeface called Chivas Priori has been designed by Jonathan Barnbrook, based on his Priori Sans. SomeOne also developed background patterns.
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