Wednesday, October 10, 2012

New logo: Mirácoli


Mirácoli is a German brand for pasta-based convenience meals and pasta sauces. It was owned by Kraft Foods until a few months ago when its was sold to Mars, as part of Kraft Foods' transition to become Mondelez. Around that time, Mirácoli also introduced a new look.

The previous generic "flag" logo has been turned into a friendly arch. On packaging, this arch become part of a plate that contains the product.
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